Current Washtenaw Community College Employees Salary is determined by BOT Policy 5005***An Administrative Group employee whose job has been reclassified or who is promoted to a new position shall have his/her salary set at the new salary range minimum or at 10% above current salary, whichever is greater. Starting rate/salary is determined based on education and work history listed on application.
Internal Number: 0603269
Why Join WCC?
Flexible remote and on campus schedule
An inclusive, welcoming environment for our students, faculty & staff
Affordable & Comprehensive Health, Dental, Life & Vision Insurance
Retirement Savings and Matching — Vested on Day One —You can contribute up to three percent (3%) of your annual salary to our retirement plan, and WCC will add an amount equal to 12% of your annual salary to it. You are vested in the plan from day one and have access to financial advisors, online planning tools and education from trusted providers like TIAA.
Health and Wellness Plan Choices —We offer two health insurance plans, and each prioritizes features like prescription drug coverage. In addition to our Blue Cross HMO and PPO plans, we offer an employer-funded Healthcare Savings Account (HSA) that enables you to use tax-free dollars to fund deductibles (up to $2,800/year). If you prefer to pay for healthcare and childcare expenses with pre-tax dollars, WCC has Flex Spending Accounts that adapt to your lifestyle.
Generous Paid Time Off—We love seeing you when you’re here, but we know you’re at your best when you take time to focus on you and your family—to refresh. At WCC, you get 12 paid holidays, accrue three weeks or more of vacation in your first year as well as ample personal time and sick leave. And, the College closes between the Christmas and New Year holidays, adding to your paid time off.
Free WCC Tuition and Reimbursement— We believe in always learning and growing. For you and eligible dependents, that means free WCC tuition. As an employee, you also can receive reimbursement for up to 12 undergraduate and/or graduate tuition credits from other institutions. You even get a free subscription to LinkedIn Learning.
Dental—WCC provides free Michigan Blue Cross Blue Shield dental coverage for you and your dependents. Simply pay 20 percent of dentistry costs, and WCC pays the remaining 80 percent.
Position Summary: This position manages internal client marketing relationships to conceptualize and develop marketing and communications content and materials for various college departments/divisions to support college-wide application and enrollment goals. This position is responsible for creating and/or managing production of content for use across multiple integrated communications channels including social media, digital media, CRM/email, internal digital signage, web, print and digital publications and other communications channels. It also provides cross-functional support for communications projects/programs within the division as needed.
Positions at the college are subject to review to determine eligibility for remote work. This position is currently authorized for remote work. Essential Job Duties and Responsibilities: • Perform project intake and discovery; understand and align on goals, objectives and key performance indicators, and provide solutions and tactics based on strategy. • Monitor performance of marketing/communications strategies and tactics. • Provide and/or manage creative and strategic communications content and production which includes digital and print publications, advertising, photography, video production, social media, etc., ensuring compliance with brand standards. • Effectively prepares and manages communication around production schedules, routinely consulting with internal clients and leadership within department and outside department to manage expectations and deadlines. • Coordinate the work of the production teams and agencies, including graphic designers, copy writers, photographers, web team and multimedia producers in the production of materials from concept to delivery, setting timelines, deadlines, production schedules and budget allocations for each project. • Attend and contribute to all-team check-in meetings to enhance cross-team communication and content sharing across multiple channels. Optimize deployment of content across multiple audio, visual, print and online channels. • Write copy for print, social media, traditional media and web, including but not limited to advertisements, brochures, blogs, email, mailers, newsletters, radio and tv spots, social media posts, web content and video. • Perform email marketing tasks including writing content, generating target audiences, email development, production timelines and deployment. • Maintain a schedule of and status report for all ongoing and upcoming marketing projects and report on a weekly basis to leadership as well as having such information available for managing tactics and working with production team. • Keep a record of all marketing projects that have been employed on behalf of the college, including detailed budgets associated with such campaigns. Work closely with leadership to maintain a current accounting of all executed and planned expenditures. • Collect and interpret project data and key performance indicators, report results and provide recommendations/refinements. • Serve as a peer reviewer of all marketing collateral and campaigns for the college to ensure accuracy and consistency of marketing tactics. • Oversee the production of accurate mailing lists for all marketing campaigns for the college and work to ensure that such lists are appropriate and compelling for employing college marketing tactics. • In collaboration with leadership and other members of the communications, PR and web team members, coordinate work-flow systems, policies, and procedures for the division. • Perform or coordinate market research on a project basis, as needed. • Other duties as assigned.
Minimum Required Knowledge, Skills and Abilities: • Bachelor’s degree required. • At least 3-5 years’ experience in marketing, or a marketing related field. • Exemplary written and oral communication skills are required along with an understanding of integrated marketing and communications. • Ability to take client requirements and translate them into marketing strategies and tactics. • Demonstrated ability to self-manage, prioritize projects, and perform multiple tasks in a fast-paced, deadline-driven office environment. • Strong project management experience. • Ability to work proactively, collaboratively and harmoniously with the Marketing and Communications team, vendors, partners and stakeholders.
Additional Preferred Qualifications: • Exceptional and demonstrated writing skills across a broad range of media and according to AP Style. • Experience in higher education marketing and communications • Experience with customer relationship management (CRM) email management systems, such as Genoo, TargetX, Salesforce, or other related such as MailChimp or Constant Contact platform. • Experience with a broad range of marketing tactics including but not limited to print, digital, email, social media, web, video, radio, and events. • Experience with Google Analytics
For over 50 years, WCC's open-door admissions policy, affordable tuition rates, and high-quality classes have attracted students from local communities and around the world. More than 18,000 register for credit classes each year, and thousands more enroll in non-credit LifeLong Learning classes. WCC's diverse student body includes more than 1,000 students from over 100 foreign countries.WCC's small classes allow for lots of individual attention. The average class size is 22 students. That's a fraction of the size of many basic classes at four-year colleges and universities.WCC also emphasizes convenience. It offers classes seven days a week, at night, and online. And transferring is easy because WCC has agreements with four-year schools throughout Michigan.
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