College of Saint Benedict and Saint John's University
Location: St. Joseph, Minnesota
Higher Education Institution
Internal Number: 01672
The Office of Marketing and Communications at the College of Saint Benedict and Saint John's University invite applicants for the full-time. benefit-eligible position of Marketing Strategist.
The Marketing Strategist leads the coordination, implementation, creative production, and tactical execution of digital and social media for The College of Saint Benedict and Saint John’s University. You combine creative communication skills and technical ability to devise, implement, and optimize CSB and SJU’s digital and social media interactions with key audiences. You will also assist in our digital, social and IA email strategy to capitalize on current trends for reaching our audiences and supporting strategic growth efforts. From coordinating end-to-end delivery of marketing campaigns, to executing concise and timely messaging across platforms, you will be a key stakeholder in planning and implementing strategies into tactics that deliver increased engagement and awareness. With exceptional drive and curiosity, you seek to constantly innovate, learn and share your knowledge and expertise in the digital space with teammates and clients.
----- Who We Are ----- The Marketing and Communications team has the privilege and responsibility to revolutionize our brands, telling stories of exceptional student experiences, global impact and commitment to community. With an entrepreneurial spirit, we are fearless in our pursuit of innovation, accountability, and flawless execution. We have a passion for doing meaningful work, a strong desire to never stop learning, and an insatiable curiosity about the future of our work.
Collaborate with internal stakeholders and the marketing team on development and execution of multi-channel marketing efforts (including web, email marketing, social media and other digital platforms).
Execute social posts, ads and collaborate on digital strategy and advertising.
Inform and assist in executing email marketing workflows, processes and strategies that are metrics-driven, measurable and tracked.
Utilize analytics and tools within the CRM/email marketing platform to gauge the effectiveness of initiatives.
Report developing digital trends, tactics, and opportunities to internal team and clients.
Serve as support and backup for institutional advancement email, social and web efforts.
In this job, you’ll do things like:
Implement an institution-wide digital marketing strategy that connects web, email and social platforms.
Collaborate with team members in marketing, IT and institutional advancement and admission.
Execute and collaborate on the institutional social media strategy.
Bachelor’s degree, preferably in digital marketing, communications or related field.
1+ years of experience in digital marketing. Internships count toward qualifications.
Direct experience using social media management tools.
Proficiency in digital automation tools and Google Analytics and other reporting tools.
Strong analytical, planning, and research skills.
A bias for action, data-driven approach to decision making, a focus on conversion, and a drive to deliver experiences that delight audiences and enhance the audience journey.
Competencies & Attributes The Marketing Strategist is:
Strong self-starter with the ability to work independently and collaboratively.
Detail-oriented with the ability to work under pressure to meet deadlines.
What will give you an edge:
Formal education and/or training in digital marketing, social media or analytics.
Successful experience planning and implementing measurement-based digital marketing strategies, campaigns and tactics.
Experience with project management and tools; sophisticated ability to plan team resources including capacity, timelines, and budgets.
The College of Saint Benedict (CSB), a liberal arts college for women, and Saint John's University (SJU), a liberal arts college for men, are located in the central lakes area of Minnesota, surrounded by more than 3,000 acres of pristine forests, prairies, and lakes. The campuses are minutes away from St. Cloud, an increasingly diverse regional center with a population of over 100,000, and 70 miles from Minneapolis and St. Paul. Some CSB/SJU faculty and staff choose to reside locally, while others commute from the Twin Cities. Both St. Cloud and the Twin Cities offer a wide range of fine arts, cultural, dining, recreational, and sporting opportunities. CSB and SJU are Catholic colleges in the Benedictine tradition enlivened by values of community, hospitality, stewardship, and justice. The schools are dedicated to cultivating an equitable, inclusive community founded on respect for all persons. Students, staff and faculty from many diverse belief systems and backgrounds collectively bring a rich dimension to the academic, cultural, and religious experience at CSB/SJU. We welcome faculty who devote themselves with passion and integrity to their disciplines and to a transformative ed...ucation of their students. With a total enrollment of approximately 3600 students, faculty members develop relationships with students in small classroom settings and have opportunities to work closely with students on research projects, experiential learning experiences, and study abroad programs. Recent initiatives to create a dynamic general education curriculum and to develop plans for a new teaching and learning center demonstrate strong institutional support for faculty development. CSB and SJU offer competitive salaries and a comprehensive benefits program.
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