Social Media Content Specialist -- University Communications and Marketing
Carnegie Mellon University
Location: Pittsburgh, Pennsylvania
Internal Number: 2020191
University Communications and Marketing at Carnegie Mellon University is searching for an experienced Social Media Content Specialist, with demonstrated expertise in social media reporting and writing, crafting social media content for specific platforms both current and emerging, and collaborating with a variety of stakeholders. The division of University Communications and Marketing enhances the institution's global reputation and inspires audiences to choose Carnegie Mellon University.
The social media specialist for content is responsible for using social media and multimedia tools to tell the university's many and wide-ranging stories with a rich and authentic voice. It is a highly visible position that offers a unique opportunity to be part of a team working to shape the digital presence of Carnegie Mellon, engage with a diverse audience, and ensure CMU is a national leader in social media. The right person for this role is someone who can thrive in a fast-paced environment, multitask and shift quickly to meet deadlines. You're someone who is passionate about coming up with ideas, bringing those ideas to life in innovative ways, and then looking for equally innovative ways to share what you've created.
This dynamic role requires flexibility. Occasional evening and weekend work may be necessary. On a daily basis, some tasks could include capturing media content (photo/video), conducting interviews and participating in brainstorming meetings.
The specialist for content is expected to meet frequently with colleagues both within UCM and across campus to develop social media campaigns that align with priorities and advance the collective mission of the university.
Core Responsibilities Include:
Conceive, arrange, and produce content featuring faculty and students and/or addressing institutional news.
Create compelling story ideas and engaging written content for various social media platforms, including Instagram, Facebook, LinkedIn, Twitter, and TikTok, as well as emerging platforms.
Create compelling and engaging multimedia projects for social media, such as Instagram Reels and TikTok videos, aligning with the university's strategic goals.
Collaborate with graphic designers, photographers, videographers, and other creative professionals to produce high-quality visual content for Instagram Stories and other platforms.
Be a part of the core team working to develop and implement social media content strategies that align with Carnegie Mellon's brand and objectives.
Stay constantly updated on emerging platforms and tools, making recommendations to enhance audience engagement in the content space.
Participate in weekly content meetings and contribute ideas to extend the reach of the Carnegie Mellon story across social media.
Stay informed about the university's events, achievements, and initiatives to effectively promote them on social media platforms.
Research and stay informed about the latest trends, news, and events relevant to the university and higher education sector.
Explore opportunities to collaborate with influencers as well as student workers.
Flexibility, excellence, and passion are vital qualities within University Communications & Marketing. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You should demonstrate:
Proven track record of creating engaging social media content that resonates with various target audiences.
Strong writing and editing skills that illustrate impeccable attention to detail.
A passion for storytelling, creativity, and staying current with the evolving social media landscape.
Strong understanding of social media trends, algorithms, and best practices.
Bachelor's degree in journalism, communications, marketing, or a related field. Or equivalent experience will be considered.
At least 5 years of experience creating content for social media. Experience in a higher education or large institutional setting is helpful but not required.
Strong interpersonal skills. Able to work independently, as well as collaborate effectively with diverse stakeholders.
Ability to simultaneously manage multiple projects on multiple platforms.
Meet deadlines in a fast-paced environment.
Proficiency in using social media management tools, analytics platforms, and scheduling tools (Sprout Social, Meltwater, etc.)
Familiarity with higher education issues.
Experience with design, photo editing, and video editing software/tools.
Experience with producing and publishing social media livestreams.
Successful background check
This position reports to the Director for Social Media
This position requires a hybrid schedule, currently three days in office and two remote
Interested in this opportunity? Apply today!
Staff - Regular
Full Time/Part time
Please visit "Why Carnegie Mellon" to learn more about becoming part of an institution inspiring innovations that change the world.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.
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