The State University of New York at Fredonia seeks an enterprising self-starter to drive the University's web marketing strategies as our Web Marketing Specialist
The Web Marketing Specialist will ensure the University's website is current, dynamic, easy to navigate and optimized for all audiences (prospective and current students, alumni, faculty, staff, community, and university partners). This position will report to the Director of Marketing and Communications and will partner closely with a range of stakeholders across the University to maximize the impact of web pages and ensure that they engage, inform, and convert visitors into students, engaged alumni, donors and brand ambassadors.
In addition to having a clear understanding of website performance metrics, the successful candidate will have the capability of using data to drive improvements.
This individual will oversee and assist in the creation and structure of new and existing web pages and ensure content is optimized for discovery by search engines and users.
Rewards & Benefits
Competitive compensation plus comprehensive benefits plan including health, dental, and vision insurance and retirement plan options including a fixed pension plan or a 401(A) with generous employer contributions;
Paid leave provisions including sick and holiday leave; impressive educational benefits including tuition-free study plus supplemental tuition aid;
A rich array of services, programs and benefits to help employees advance in their career and enhance the quality of their personal life, including professional development programs and services, employee EAP and wellness programs, discounted membership to the on-campus fitness center, and access to the Campus and Community Child Care Center.
KEY RESPONSIBILITIES
Working with Marketing and Communications leadership, Admissions, deans, programs, and academic units to ensure that web pages across the University's site are fresh, engaging, dynamic, consistent, and effective in achieving required goals; proactively leading efforts to optimize content and identify areas ripe for improvement.
Guides user experience decisions with key stakeholders
Responsible for creating, reviewing, editing, and enhancing content on the website
Leverages data and analytics to ensure content is optimized for university audiences, search engines, and accessibility.
Regular communication with the Director of Marketing and Communications to discuss direction, strategy, and priority
Collaborate on web-related analytics to inform decision-making for digital marketing campaigns. Establishing clear, regular metrics for success and dashboards
Managing website optimization efforts including analytics to improve discoverability (SEO), user experience, and conversion
Familiarity with best practices for content related to mobile optimization, website responsiveness, and accessibility
Collaborating closely with marketing and communications teams and content creators to ensure that the website aligns with brand strategy, dynamically shares our story, and meets University standards
KNOWLEDGE, ABILITIES, AND SKILLS
Excellent organizational, verbal, and written communication skills
Demonstrated success working cross-functionally in teams
Strong project management, analytical and problem-solving skills
Be aware of, understand, and follow all university policies.
This is a full-time, term appointed, UUP represented position, with an annual salary of $60,000, beginning as soon as possible.
Visa sponsorship is not available for this position.
MINIMUM QUALIFICATIONS
Bachelor's Degree in a relevant field from an accredited university
Demonstrated experience in web marketing content
Demonstrated ability to write, edit, proofread, and format marketing copy for the web
Understanding of web content management, web page presentation and organization
Demonstrated knowledge managing, organizing, and auditing website content for optimal display on desktop/mobile
Knowledge of current website accessibility standards
Ability to use data to influence decision making and to communicate complex information so that it is easily understood by non-technical stakeholders
Experience working in a content management system (CMS)
Strong knowledge of integrated marketing strategies, website organization and user-friendly design
PREFERRED QUALIFICATIONS
Higher education marketing experience
Experience working within Drupal CMS
Writing for digital marketing campaigns
Experience with usability testing for websites
Expert proficiency with Google Analytics, Google Tag Manager, and other web analytics and tracking platforms
Familiarity with project tracking software (i.e. Asana)
Experience in leading a comprehensive website redesign
The State University of New York at Fredonia is one of the crown jewels in the 64-campus State University of New York system. Founded in 1826, Fredonia is a highly ranked comprehensive, selective, public, residential, liberal arts university that enrolls approximately 4,000 undergraduate and graduate students in 80+ majors and 50+ minors. Fredonia is consistently ranked as a top public university for academics, value, and social mobility. Fredonia is known for its strong academic programs, professional, award-winning faculty, a welcoming, inclusive atmosphere, and a strong focus on student success.
The 256-acre campus, known for beautiful green spaces and attractive architecture, is located one mile from the shore of Lake Erie in beautiful Western New York with ready access to fishing, swimming, and lakefront attractions. Fredonia is centrally located between several large metropolitan areas. It is one hour south of Buffalo and Niagara Falls, 45 minutes north of Erie, PA, and just 2 ½ hours from Pittsburgh, Cleveland, or Toronto.
Fredonia is a safe village community with beautiful Victorian homes situated in the heart of Western New York wine country. The location affords res...idents all four authentic weather seasons; warm and sunshine-filled, yet comfortable spring and summer, vibrant colors across rolling hills with the changing leaves of autumn, and the picturesque landscapes and accompanying outdoor activities of winter.
SUNY provides a competitive salary and benefits package.
Fredonia's faculty and staff focus on ensuring that all students will achieve the Institutional Learning Goals:
-SKILLED Develop Intellectual and Applied Skills, Literacies and Knowledge
-CONNECTED Engage Community and Diversity: Local Stewardship, Global Citizenship
-CREATIVE Demonstrate Scholarship, Artistry, and Innovation
-RESPONSIBLE Activate Sustainability, Ethics, Leadership, and Professionalism.
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