Works with leadership and relevant team members to spearhead the development, management, and integration of communications, marketing, and outreach strategy across ProMarket.org publication, Capitalisnâ™t podcast, and other Center initiatives and platforms.
Participates in relevant meetings (e.g., Programming, ProMarket, Capitalisnâ™t); collects/relays/deploys relevant information to help maximize coordination and impact.
Develops a successful social media strategy for the Center, ProMarket and Capitalisnâ™t.
Develops and oversees integrated content calendar and execution of communications and marketing efforts across all platforms in conjunction with relevant team members.
Develops and oversees strategic digital/social media campaigns and organic/paid social media.
Identifies/tracks key metrics to devise data-driven decisions. Develops/presents related reports.Â
Manages/updates website content for Center, Capitalisnâ™t, Teaching Aggregator, and others.
Writes, reviews, edits, quality controls and sends various email communications/marketing content (newsletters, event promotions, etc.). Coordinates with Booth Communications.
Drafts/edits correspondence, invitations, summaries, announcements, event registrations, briefing/meeting notes, talking points, speeches, presentations; assists with writing funding proposals and other internal and external content and documents on a regular basis.
Tracks media, press, and other types of mentions and citations.Â
Develops audience acquisition and enlargement strategies/tools (e.g. mailing lists, databases).
Creates and coordinates communication/marketing/social media toolkits (including images, links, prompts) for event/content promotion, with relevant team members.Â
Coordinates production/distribution of collateral (ebooks, reports, graphics, posters, videos).
Manages and assigns freelance work, contractors, student workers/interns as needed.
Liaise with other Booth/University departments and partners.
Supports Center communications/marketing efforts and special initiatives as needed.
Manages Communications Manager.
Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
Develops marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.
Performs other related work as needed.
Bachelorâ™s degree in communications, journalism, media, marketing, public relations, economics, law, sociology, political science, or a related field.
A minimum five years of experience in non-profit or academia.
Technical Skills or Knowledge:
Demonstrated proficiency with MS Office (Word, Excel, PowerPoint, and Outlook).
Understanding of website best practices, SEO, keyword research and Google Analytics.
Familiarity with Sprinklr, Marketo, similar platforms; CMSs (e.g. Sitecore, Wordpress), HTML.
Familiarity with Salesforce or other CRMs; Adobe Suite, (InDesign, Illustrator, Photoshop).
Exceptional attention to detail, communication, copyediting, hands on, time-management skills.
Understanding of the fundamentals of traditional and social media and content creation.
Demonstrated knowledge of email/content marketing, social media campaigns, tools and practices.Â
Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.e., in person, email, phone.
Professional demeanor, including tact, discretion, and a customer service-oriented approach.
This position is currently expected to work a minimum three days per week in the office.
Occasionally work/travel evenings and weekends during conferences/events.
Cover Letter (required)
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