Digital Design Director (Communications Marketing Director) - REVISED

Job ID

Location

Brooklyn College

Full/Part Time

Full-Time

Regular/Temporary

Regular

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POSITION DETAILS

Brooklyn College of the City University of New York (CUNY) is seeking a Digital Design Director. The Digital Design Director reports to the AVP for Marketing and Communications and oversees the design and development of the college website. The position also serves as the college???s digital creative director providing conceptual direction for and managing production of all marketing materials -- from intake to delivery to evaluation -- to ensure that they meet goals, are produced efficiently and effectively, and align with the college brand as well as its strategic priorities.

In addition to the CUNY Title Overview, typical duties include but are not limited to:

• Provides conceptual creative direction on all marketing projects and leads teams in developing innovative design solutions for admissions marketing while embracing the college???s brand strategy.
• Serves as primary digital strategist in ongoing design evolution of the college???s new WordPress website, leads implementation teams for UX projects/initiatives, and manages external vendors and partners as well as freelance developers as needed.
• Leads college???s web production and creative services teams, oversees website governance, and establishes guidelines and protocols to ensure website quality control.
• Provides clear creative direction to photographers, videographers, and designers as needed.
• Integrates site analytics into design workflow and monitors, evaluates, and reports on web traffic ensuring that site is functioning optimally for prospective and continuing students.
• Works closely with ITS and with staff across the communications and marketing department to manage the development and execution of high-quality, effective digital marketing materials by developing a digital-first culture within the team.
• Leads client intake meetings for creative projects along with appropriate team members to ensure development of goals and targets, schedules, and develops creative briefs for each major project/campaign.
• Hires and supervises full-time and part-time staff, student employees, and interns as needed providing regular feedback and conducting annual performance reviews.
• Collaborates with all members of the communications and marketing team to ensure that appropriate staff members are assigned to project teams, that workloads are balanced, that projects stay on schedule, and that high standards for client service are established and maintained.
• Contributes to an integrated marketing effort by sharing news and opportunities uncovered through work with client schools, departments, and offices.
• Produces regular reports that measure the quality, effectiveness, and timeliness of deliverables to ensure client goals are being met; includes evaluation of all projects as part of production process by conducting and/or managing market research initiatives and surveys as needed.
• Other duties as assigned

QUALIFICATIONS

• Candidates must have a bachelor's degree in design or a related field and at least 8 years of professional experience in UI/UX design as well as extensive experience in the management, design, and production of institutional websites; prior experience managing digital creative teams, and proficiency in all relevant technology. Prior experience managing WordPress web developers is required.
• Digital portfolio required.
• Master???s degree preferred.
• Excellent verbal and written communication skills; diplomatic attitude; and strong organizational, planning, and time management abilities.
• Experience in higher education or nonprofit institutions preferred.

CUNY TITLE OVERVIEW

Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.

• Designs and executes a comprehensive strategic plan for marketing, advertising and communications
• Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals
• Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media
• Manages and develops internal staff and external resources
• Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns
• Performs related duties as assigned.

CUNY TITLE

Higher Education Officer

FLSA

Exempt

COMPENSATION AND BENEFITS

$83,878 - $119,995; Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

From our job posting system, select "Apply Now", create or log in to a user account, and provide the requested information. If you are viewing this posting from outside our system, please visit https://cuny.jobs/brooklyn-college/new-jobs/ .

Applicants should upload the following in .doc or .pdf format:

• Cover Letter
• Resume
• An online portfolio of creative work with examples of UX design/digital applications is required.

CLOSING DATE

• Revised -

Open until filled with review of applications to begin September 14, 2023.

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

About Brooklyn College (CUNY)

With more than 18,000 students enrolled in 120 undergraduate and graduate degree programs in the humanities, social, behavioral and natural sciences, education, business, and the arts, Brooklyn College is renowned for its rigorous academics, diverse student body, award winning faculty, and highly affordable tuition. Located on a beautifully landscaped 35-acre campus, the campus offers a rich student life in an exciting urban environment.

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