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Registration, Marketing & Communications Associate
The University of North Carolina at Wilmington
Details
Posted: 01-Sep-23
Location: Wilmington, North Carolina
Salary: Open
Internal Number: 29747
Department: MarineQuest - 31405
Brief Summary of Work for this position:
The Registration, Marketing, & Communications Associate is responsible for managing the on-line registration system for MarineQuest. This includes technical support and troubleshooting, customer service, enrollment tracking and assessment, and report preparation, and provides annual and seasonal updates to the system. This provides customer service by responding to phone and email inquiries related to applications, confirmation materials and registrations.
The Registration, Marketing, & Communications Associate coordinates the interface of the registration system with MarineQuest's websites which serve as main marketing avenues and also manages duties such as including search engine optimization, site mapping, daily updates to website content (enrollment status, blogs, photos). This position manages all social media efforts, creates promotional email blasts, flyers, newsletters, Facebook campaigns, and other marketing duties. This position works in tandem with the MarineQuest budget coordinator to submit a marketing plan and handle marketing vendor relations and products in print, radio, and television. Responsibilities include creating and tracking on-line surveys and evaluation tools specific to MarineQuest, and maintaining participant databases based on these tools. This position also assists with simple statistical analysis of data collected for reporting purposes.
Minimum Education and Experience Requirements:
Bachelor's degree; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Preferred Education, Knowledge, Skills & Experience :
- Website development (using Cascade, Wordpress or Wix programs) and management (search engine optimization and site mapping)
- Proficiency with Adobe Professional software and Microsoft Office (particularly excel database)
- Proficiency with graphics manipulation software
- Ability to take quality digital photos
- Some html coding experience for creating email blasts using MailChimp or similar program
- Familiarity with survey creations through Qualtrics, Google docs or similar tools.
Required Certifications or Licensure:
Valid NC driver's license
Primary Purpose of Organizational Unit:
The Registration, Marketing, & Communications Associate is responsible for managing the on-line registration system for MarineQuest. This includes technical support and troubleshooting, customer service, enrollment tracking and assessment, and report preparation, and provides annual and seasonal updates to the system. This provides customer service by responding to phone and email inquiries related to applications, confirmation materials and registrations.
The Registration, Marketing, & Communications Associate coordinates the interface of the registration system with MarineQuest's websites which serve as main marketing avenues and also manages duties such as including search engine optimization, site mapping, daily updates to website content (enrollment status, blogs, photos). This position manages all social media efforts, creates promotional email blasts, flyers, newsletters, Facebook campaigns, and other marketing duties. This position works in tandem with the MarineQuest budget coordinator to submit a marketing plan and handle marketing vendor relations and products in print, radio, and television. Responsibilities include creating and tracking on-line surveys and evaluation tools specific to MarineQuest, and maintaining participant databases based on these tools. This position also assists with simple statistical analysis of data collected for reporting purposes.
Applicant Instructions:
This position is time-limited with the possibility of continuation pending availability of funds and department need.
PLEASE NOTE: This posting will close at 11:59PM (Eastern time) on the posted closing date. To receive full consideration, please be sure you have fully completed the entire application, including the 'Work History' section before you apply for this position. Failure to answer all required questions will cause the system to disqualify your application. Applications must be submitted through the online application system to be considered.
This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
AA/EEO Statement:
At the University of North Carolina at Wilmington (UNCW), our culture reflects our values of inclusion, diversity, globalization, ethics and integrity and innovation and we are committed to providing equality of educational and employment opportunity for all persons without regard to race, sex (such as gender, gender identity, marital status, childbirth, and pregnancy), age, color, national origin (including ethnicity), religion, disability, sexual orientation, political affiliation, veteran status, military service member status, genetic information, or relationship to other university constituents – except where sex, age, or ability represent bona fide educational or occupational qualifications or where marital status is a statutorily established eligibility criterion for State funded employee benefit programs. UNCW believes that embracing the unique contributions of our faculty, staff and students is critical to our success and paramount in being recognized for our global mindset.
About The University of North Carolina at Wilmington
The University of North Carolina Wilmington, the state’s coastal university, is dedicated to the integration of teaching, mentoring, research and service. Widely acknowledged for its world-class faculty and staff and continuously recognized at a national level for scholarly excellence and affordability, UNCW offers a powerful academic experience that stimulates creative inquiry and critical thinking and a community rich in diversity, inclusion and global perspectives.A public institution with nearly 18,000 students, UNCW offers a full range of baccalaureate- and graduate-level programs, as well as doctoral degrees in educational leadership, marine biology, nursing practice and psychology; and many distance learning options, including clinical research, an accelerated RN-to-BSN program, an Executive M.B.A. program structured for working professionals, and the nation’s only bachelor’s degree program focused on coastal engineering.The university’s efforts to advance research and scholarly activities have earned UNCW the elevated designation of “Doctoral Universities: High Research Activity” institution (R2 University) by the Carnegie Classification of Institutions of Higher Education.UNCW has been part of the University of North Carolina System since 1969.
https://www.mcnnetwork.org/jobs/19080885/registration-marketing-communications-associate
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