This position is a multi-functional position within International Academic Programs (IAP), a unit in The International Division, which serves as the largest study abroad office at UW-Madison. IAP administers more than 260 campus-wide study abroad & domestic study away programs and annually sends over 2,500 UW-Madison students abroad.
Responds to and consults on marketing requests, serves as the liaison to the marketing team, manages client projects, and maintains account relationships in support of institutional marketing goals.
30% Serves as a main point of contact and unit liaison for individuals and groups; assesses, responds to, and consults with clients about their marketing requests providing creative recommendations and solutions
20% Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives
20% Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures
30% Provides management and coordination to ensure that marketing campaigns meet deadlines and stay within budget
Coordinate IAP promotional events, in person and virtual, such as informational sessions, classroom visits, as well as IAP participation in campus wide events and resource fairs.
Present study abroad information to a variety of audiences in both virtual and in-person settings.
Implement and assist in developing a social media marketing strategy to support the visibility of IAP's programs, resources, and student experiences.
Assist with the planning, creation, and distribution of IAP promotional materials and resources.
Curate and maintain IAP's promotional media library in alignment with IAP's brand and mission.
Work in collaboration with the Resource Center Coordinator to collect photos, videos, and profiles from returned students - including photo and video contests, and Study Abroad Scholars engagement content.
Support IAP's email marketing strategy by generating and maintaining email lists, as well as drafting and distributing email campaigns as needed.
Proofread and edit communication for external and internal stakeholders including, but not limited to: on-campus publications, newspapers, blogs, and videos.
Utilize data and analytics to measure effectiveness of events, marketing, and communications, and provide recommendations for improvements.
Implement current best practices to ensure accessible and inclusive digital media and events.
Participate in department meetings and retreats. Assist with special events and outreach activities, such as the Study Abroad Fair.
Other duties as assigned
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
Preferred Bachelor's Degree in Marketing, Communications, Art, Design, Digital Media, or a related field
Required 1. Experience with event planning and promotion. 2. Proficient and polished public speaking skills. 3. Experience with databases and spreadsheets.
Preferred 1. Experience working with Adobe Creative Suite and/or Canva, particularly Photoshop, InDesign, and Rush 2. Familiarity with AP style 3. Ability to work in a team-oriented, collaborative environment 4. Demonstrated experience working independently with strong attention to detail, resourcefulness, and organizational skills to meet important deadlines in a high-traffic, high-demand environment 5. Demonstrated commitment to and experience working with diverse populations 6. Excellent interpersonal communication (oral and written) skills, and a sense of humor 7. Demonstrated critical thinking and decision-making skills
Full Time: 100%
This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.
Appointment Type, Duration:
Minimum $43,000 Maximum $47,000 ANNUAL (12 months) Depending on Qualifications
Diversity and inclusion are primary values for the International Academic Programs (IAP) and are integral to achieving our strategic goals. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums.
This is a hybrid position which will require a combination of in-person work on-campus and remote work.
How to Apply:
Please submit a cover letter, CV/resume, and a list of three professional references through the online jobs portal by the assured consideration date.
The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer.
Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The University of Wisconsin–Madison has been a catalyst for the extraordinary since its founding in 1848. Our students, staff, and faculty partake in world-class education and conduct prolific research that solves real-world problems. Our guiding principle is the Wisconsin Idea, a commitment to outreach that creates a better future for our state, our nation, and the world. We value the contributions of each person and recognize that diversity is a source of strength, creativity, and innovation.
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