Digital Marketing Data Manager: Midvale (Hybrid/WFH)
Location: Midvale, Utah
Internal Number: 10280_062125
Zions Bancorporation is one of the nation's premier financial services companies operating as a collection of great banks under local brands and management teams in high-growth western markets. Zions is regularly recognized by American Banker as one of the "Best Banks to Work For" and as having a top banking team in its list of "The Most Powerful Women in Banking." Our customers consistently vote us as the best bank in our local markets., We value our employees, and we are committed to search out, recognize and create fulfilling opportunities for outstanding people within our organization, rewarding them for their contributions to our success. We recognize that banking is a "local" business, and that to be successful, we must have very strong ties to the communities we serve and strong relationships with our customers.
With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is dedicated to being an employer of choice in our communities. At Zions, the possibilities are endless. You bring the talent; we bring the opportunity.
Zions Bancorporation is seeking a highly motivated and experienced Digital Marketing Data Manager to join our team. The ideal candidate will have a strong understanding of data analysis and forecasting. They will be responsible for overseeing the Enterprise Digital Marketing (EDM) roadmap, using the data to identify new business opportunities and determine the best utilization of data to support business strategy and ensure maximum revenue from marketing spend.
If you love digital marketing, enjoy finding creative solutions using sales and marketing data, and are motivated by the idea of transforming legacy business models, we would love to chat.
Roles and Responsibilities:
Oversee EDM data roadmap, using data to identify new business opportunities
Determine best utilization of data to support the business's strategy and ensure maximum revenue from marketing spend
Build ML models and algorithms that will be used to reinforce marketing communication strategy
Collaborate with stakeholders throughout the company to assess and prioritize business intelligence and reporting needs; develop key performance indicators and dashboards and deliver reporting and analytic solutions to stakeholders providing data-driven insight into business performance, issues, and initiatives
Partner with IT and data teams to manage implementation and administration of business intelligence reporting systems and tools
Establish standards and best practices for business intelligence and reporting
Recommend improvements to maximize process efficiency and report management
Drive information governance and data quality across Enterprise Marketing
Support and promote data reporting standards across enterprise and affiliate marketing groups
Evaluate the need of data ingestion into the operational or integrated data warehouse or big data platform to meet reporting and analytical business needs
Support digital marketing activity trend analysis
Forecast planned marketing activity performance
Collaborate with EDM team members to solve problems, brainstorm, develop solutions and build consensus
Experience in data modeling and management, statistics, marketing analytics, digital marketing analytics, data science, artificial intelligence, or other relevant areas
Extensive knowledge of data structures, report writing, statistical modeling, and analytical frameworks
Working knowledge of SQL, Power BI, Python, Adobe Analytics, Salesforce Marketing Cloud and/or other relevant marketing platforms
Experience creating data visualizations using Power BI
Familiarity with data from digital advertising platforms such as Google Ads, Facebook, Instagram, and LinkedIn
Ability to perform root cause analysis
Familiarity with banking products
Good management, organizational, and written and verbal communication skills
Ability to set and maintain high quality work standards
Ability to deal effectively with people in various job capacities
Exceptional degree of ingenuity, creativity, and resourcefulness in decision-making and problem solving
Ability to perform data analysis and build ML models with an understanding of ML algorithms
Experience designing, developing, and modifying data infrastructure to accelerate the process of data analysis and reporting
5+ years experience data analysis, forecasting, or related field
Bachelors degree in a relevant discipline, MBA a plus
Skilled with programming and scripting languages (SQL, Python, GCP)
Strong analytical, organizational, and problem-solving skills
Experience building tools to automate data collection
Experience with machine learning and AI
Familiarity with data management tools
Experience with database management software
Medical, Dental and Vision Insurance - START DAY ONE!
Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
Mental health benefits including coaching and therapy sessions
Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
Zions Bancorporation, N.A. is one of the nation's premier financial services companies with annual net revenue of $2.9 billion in 2021 and more than $90 billion of total assets. Zions operates under local management teams and distinct brands in 11 western states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington, and Wyoming. The Bank is a consistent recipient of national and state-wide customer survey awards in small and middle-market banking, as well as a leader in public finance advisory services and Small Business Administration lending, ranking as the tenth largest provider in the U.S. of the SBA’s Paycheck Protection Program loans. In addition, Zions is included in the S&P 500 and NASDAQ Financial 100 indices.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...