As a key member of Phoenix Children’s Marketing team, the Senior Consumer Strategies Manager plays an integral role in marketing Phoenix Children’s physicians and other providers, medical specialties, facilities and other offerings to acquire new patients, retain existing ones, enhance loyalty and build the brand. Reporting to the Director of Consumer Strategies, this individual plays a key role in contributing to a consumer-focused, evidence-based marketing approach that is being shaped at Phoenix Children’s. This professional develops and executes strategic marketing plans, ad campaigns and other marketing initiatives to increase revenue and profitability, while increasing brand awareness, perception, engagement and loyalty to the organization.
Bachelor's degree in Marketing, Business or closely related field (Required)
Ten (10) or more years experience in the field of marketing, advertising, communications or public relations capacity. (Required)
Proven experience in tracking, analyzing and reporting advertising campaign performance. (Required)
Proven experience developing integrated marketing plans and campaigns, both traditional and non-traditional marketing. (Required)
Experience in the field of digital marketing. (Required)
Strong project management, multitasking, and decision-making skills. (Required)
Problem-solver and ability to thrive in a fast-paced environment. (Required)
Intra- and interdepartmental relationship builder; team player. (Required)
Excellent written and verbal communication skills. (Required)
Demonstrates commitment to the highest standard of ethical and professional conduct. (Required)
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