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Being the heartbeat of Denver means our heart reflects something bigger than ourselves, something that connects us all:

Humanity in action, Triumph in hardship, Transformation in health.

Department

Job Summary

The Marketing & Public Relations Strategist II (Digital Marketing) position develops, monitors and improves Denver Health digital marketing and advertising campaigns that communicate the mission and business objectives of the hospital system. Under minimal supervision, this position executes on strategies to create digital campaigns for marketing channels, such as online search and display networks (Google AdWords, Google Display, other Ad Exchanges), retargeting/remarketing, and social advertising via Facebook Business Manager - utilizing analytics, call tracking software and Denver Health's website platform (Sitecore). This position helps build weekly and monthly analytics reports that track campaign progress and ROI success. This position updates and refines pay-per-click (PPC) ad campaigns, oversees waste removal and weekly client campaign updates and refinements, and supports online dashboard development for the purpose of analyzing campaigns/marketing trends.
In addition, this position is responsible for developing SEO strategy and execution of SEO strategy for the DenverHealth.org website, DH.org department webpages and affiliated Denver Health web properties - monitoring keyword usage, strategizing voice search and optimization to improve organic page ranking.

Essential Functions:

• Create and oversee digital marketing and advertising campaigns (Google AdWords, pay per click, Ad Exchanges, retargeting, paid social media, etc.). Ensures strong results while continuing to make recommendations on optimization and performance. (20%)
• Measure and optimize paid marketing and advertising campaigns using dashboards, Google Analytics, Facebook Ads Manager and marketing analytics reports where applicable. (20%)
• Create and maintain metrics reports on weekly and/or monthly basis to track trends and report successes. Review data and analysis from executed campaigns, and make recommendations as needed to achieve ROI/KPIs. (20%)
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep Denver Health ahead, including updates to social media marketing, attribution, and programmatic media buying. Reviews new avenues of digital marketing and new opportunities to improve marketing reach. (20%)
• Search Engine Optimization and Search Engine Marketing work on website DenverHealth.org as it pertains to digital advertising campaigns. (10%)
• Setup call tracking and UTM tracking at a granular level. (10%)

Education:

• Bachelor's Degree required.

Work Experience:

• Minimum five years' experience in digital marketing and/or communications required.

Knowledge, Skills and Abilities:

• Solid understanding of digital advertising, performance marketing, conversion optimization, and online customer acquisition.
• Ability to work cooperatively in an integrated team environment.
• Excellent organizational abilities.
• Self-starter who works well under general supervision in a fast-paced environment.
• Strong analytical skills and data-driven thinking.
• Deadline driven.
• Ability to juggle multiple projects while staying extremely organized
• Successful candidates must have up to date familiarity and experience of digital marketing, social media and creative marketing technology platforms.
• These technology apps and platforms may include but not be limited to the following: Google Marketing Platform (Google Analytics, Google AdWords, etc.), web content management system (E.g. Sitecore, WordPress or similar), SEO tools (Moz, Conductor or similar), Adobe Creative Suite (Photoshop, InDesign, etc), social media sites (Facebook, Instagram, Twitter, etc) and social ad management software (Facebook Business Manager, YouTube advertising), reputation management and monitoring software (Google Business, etc), marketing analytics and visualization software (Domo or similar), project management and workflow software (Trello or similar), and other multichannel digital advertising platforms (capable of the planning, buying, execution and analysis of campaigns).

****Salary Range for this part time (20 hrs/wk) position:

$29,450.00 - $42,750.00****

Shift

Work Type

Salary

Benefits

• Competitive pay

• Outstanding benefits

• Education opportunities

• Shared leadership and advancement opportunity

• State-of-the-art facilities

• Immediate retirement plan matching

• Professional clinical advancement program

• Participation in evidence-based projects

• Public Service Loan Forgiveness (PSLF) eligible employer

• National Health Service Corps (NHCS) and Colorado Health Service Corps (CHSC) eligible employer

Our Values

• Respect

• Belonging

• Accountability

• Transparency

All job applicants for safety-sensitive positions must pass a pre-employment drug test, once a conditional offer of employment has been made.

Denver Health is an integrated, high-quality academic health care system considered a model for the nation that includes a Level I Trauma Center, a 555-bed acute care medical center, Denver's 911 emergency medical response system, 10 family health centers, 19 school-based health centers, Rocky Mountain Poison & Drug Safety, a Public Health Institute, an HMO and The Denver Health Foundation.

As Colorado's primary, and essential, safety-net institution, Denver Health is a mission-driven organization that has provided billions in uncompensated care for the uninsured. Denver Health is viewed as an Anchor Institution for the community, focusing on hiring and purchasing locally as applicable, serving as a pillar for community needs, and caring for more than 185,000 individuals and 67,000 children a year.

Located near downtown Denver, Denver Health is just minutes away from many of the cultural and recreational activities Denver has to offer.

We strongly support diversity in the workforce and Denver Health is an equal opportunity employer (EOE).

Denver Health values the unique ideas, talents and contributions reflective of the needs of our community. For more about our commitment to diversity visit: https://www.denverhealth.org/for-professionals/careers/diversity-and-inclusion

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About Denver Health

Take your career to the next level at Denver Health, where we offer a robust benefits package and endless opportunities for growth. Denver Health is a nationally-ranked, locally-trusted, premier healthcare institution located in the heart of Denver, Colorado.Twenty-five percent of all Denver residents, or approximately 150,000 individuals, receive their health care here. We are known as an integrated health care system that encompasses multidisciplinary academic specialties, a community health system, a level I adult trauma center, pediatric emergency and urgent care center home to Denver Public Health and many of the nation's leaders in medicine.Denver Health is an Equal Opportunity Employer At Denver Health we pride ourselves on our commitment to diversity. Equal opportunity is a fundamental principle of Denver Health. As an equal opportunity employer, Denver Health is committed to recruit, hire, promote and administer all human resource actions in a non-discriminatory manner. Denver Health is committed to providing equal opportunities in all business practices and to all persons regardless of age, race, color, national origin, genetic information, religion, sex, pregnancy, disab...ility, sexual orientation, gender identity, gender expression, marital status or veteran status (collectively “protected status”). Denver Health strives to maintain a work environment that is free from unlawful harassment and discrimination and will not tolerate any such conduct by employees or directed at employees within the scope of their employment. Read the full Human Resources Employee Principles and Practices policy.

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