Description

Key Duties and Responsibilities

* Support marketing and communication efforts across the organization. Manage content and messaging for website and digital communications, including targeted email marketing, video production, and social media.

* Serve as the brand manager and develop key messages for all of UAB Visual and Performing Arts' external communications.

* Provide leadership in the creation of visual assets that dynamically tell the story of UAB Visual and Performing Arts' programming and fundraising campaigns.

* Create and direct the implementation of an integrated marketing strategy plan through traditional tactics as well as in contemporary channels of digital media, direct response, and out-of-home advertising.

* Proactively work with Guest Services and Front of House team to ensure that the highest level of customer service is delivered during all moments of the patron experience.

* Collaborate with UAB's Office of Marketing and Communications to produce press releases, providing timely responses to media requests and generating consistent local, regional, and national media interest.

* Represent UAB Visual and Performing Arts as media spokesperson when appropriate.

* Create an institutional and program marketing strategy to articulate and enhance brand identity, programmatic efforts, and the impact of UAB Visual and Performing Arts.

* Cultivate opportunities for audience development and community connections that serve and engage underrepresented and marginalized audiences.

* Devise and implement audience engagement plans based on quantitative and qualitative research on attending and non-attending audiences, evolving market trends, and contemporary outreach strategies.

* Regularly conduct and analyze audience and market research to determine demographic and psychographic profiles and to hone tactics for increasing audience size and market footprint.

* Establish audience satisfaction benchmarks and a system for continuous feedback from audience members to support a service-oriented experience with UAB Visual and Performing Arts that spans all audience touchpoints.

* Establish standardized reporting metrics to provide business intelligence regarding direct response rates, website data analytics, ticket sales, and forecasted revenues.

* Create and manage expense budgets for all campaigns and other related expenses.

* Manage the performance of the marketing and communications team by providing thorough and thoughtful performance appraisals and feedback and fostering a positive, productive, results-driven environment.

* Collaborate with the Director of Development to ensure necessary support for UAB Visual and Performing Arts fundraising and organizational advancement initiatives.

* Provide the highest level of customer experience when dealing with internal and external constituents (online, via phone, or in person) that adheres to the organization's documented standard operating procedures.

* Perform other duties as assigned.

Annual Salary Range: $55,180.00 - $75,000.00

Qualifications

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