What Product or Services Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
Technological innovations are pushing the boundaries of home-based healthcare. A new business within Cardinal Health - VelocareTM - is playing a leading role in this evolution by building critical infrastructure for the safe and effective delivery of hospital-at-home programs. Be part of an extraordinary startup team within a Fortune 20 healthcare company that is reshaping the way high-acuity care is delivered across the country.
The Sr. Product Manager, Product & Solutions Marketing, supports Velocare by creating brand awareness and generating sales leads. Product and Solutions Marketing team members accomplish this by developing and executing comprehensive marketing strategies; evaluating product performance and making recommendations to drive revenue and earnings; managing commercialization activities such as positioning, promotion, and sales enablement; and executing market research to inform go-to-market strategy. This role is also responsible for the Velocare tradeshow and conference strategy, developing marketing and sales collateral, owning the brand strategy, formulating RFP/RFI responses, and collaborate on communications strategies.
Design, develop and implement marketing strategies, working in collaboration with a cross-functional team
Demonstrate knowledge of marketing disciplines and concepts necessary for building business and marketing plans and incorporating the customer buying journey
Perform market research and gather customer insights and internal feedback to inform strategy
Identify and remain current on relevant market and industry trends
Monitor, evaluate, and measure success of marketing strategies, programs, services, and solutions
Manage commercialization activities such as positioning, promotion (campaigns, tradeshows) and sales enablement
Develop and execute tradeshow and conference strategy
Develop and manage project plans to complete work on time and on budget
Negotiate and manage relationships with outside vendors
5 years' experience developing and executing successful growth strategies preferred
Comfortable writing your own playbook as Velocare's first wholly-dedicated marketing professional
BA, BS or equivalent experience in related field preferred
Ability to travel up to 25%
What is expected of you and others at this level
Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
Participates in the development of policies and procedures to achieve specific goals
Recommends new practices, processes, metrics, or models
Works on or may lead complex projects of large scope
Projects may have significant and long-term impact
Provides solutions which may set precedent
Independently determines method for completion of new projects
Receives guidance on overall project objectives
Acts as a mentor to less experienced colleagues
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities.We are a crucial link between the clinical and operational sides of healthcare, delivering end-to-end solutions and data-driving insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care. With more than 50 years of experience, we seize the opportunity to address healthcare's most complicated challenges – now, and in the future.As a global, growing company, we’re able to offer rewarding careers that let you make a positive impact on our customers and communities.
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