East Lansing, Michigan
Hybrid/Rockville MD
New York, New York
Urbana, Illinois
Posted: 13-Sep-23
Type: Full-time
Salary: Open
Internal Number: R83290
Position Overview
The Marketing Associate for Constituent Experiences Strategy will be responsible for interpreting and executing fundraising strategies for Ohio States many constituents, including alumni, grateful patients, grateful clients, students, employees, parents, and community members. Using marketing data- and industry trend-informed decision making, this position will work as part of a team who develops and executes marketing and marketing strategy focusing on fundraising initiatives to inspire a pipeline of loyal donors.
The Marketing Associate will manage a portfolio of their own projects and partnerships. This position will work closely with partners on the Constituent Experiences team to ensure successful production of various marketing and marketing strategy initiatives that result in multi-channel fundraising campaigns, and philanthropic opportunities. This position will also collaborate with and support other Alumni Association, advancement colleagues and campus partners to achieve unit and university goals and ensure strategic alignment across the organization. The position is designed to be a generalist role that serves in a cross-functional team that will focus on fundraising strategies.
The Marketing Associate reports to the Marketing Manager (Alumni Association Constituent Experiences Strategy) and is responsible for making recommendations and independent decisions, using strong decision-making capabilities, judgment, strategic thought, consistency, discretion, and financial management in accomplishing objectives. The position will be responsible for establishing project budgets, meeting revenue goals, and managing expenditures. This position must be adaptable to shifting priorities and demands in a fast-paced, deadline-driven environment. This position will include traveling as an international and domestic tours host for up to 14 days a year, as well as the occasional work week travel. Additional evening and weekend work may be needed beyond tour hosting. This position offers a flexible schedule including remote work as agreed upon with the leader(s) the role supports.
Excellent written and verbal skills, strong operational and organizational skills, an extreme attention to detail, exceptional interpersonal and managerial skills, and the ability to interact with diverse internal and external constituents at all levels are a must. Exceptional customer service skills are a must have, including the ability to think critically and independently solving complex problems. All of this in an environment that demands discretion and diplomacy.
All members of Advancement are part of creating an inclusive culture that inspires an exceptionally diverse and talented team and are measured on their adherence to the following core competencies: leadership, continuous improvement, teamwork and collaboration, and communication/interpersonal effectiveness.
Department Overview
The Ohio State Alumni Associations mission: Through time and change, we enrich firm friendships across our alumni and Buckeye communities to advance the university. With a vision of being the heart of the alumni community inspiring and cultivating engaged citizens throughout their Buckeye journeys, our organizational purpose is to build a community of lifelong champions. We represent the alumni association of the future and believe in elevating the alumni and Buckeye community experience. As an association, we are a shared service across Advancement as the experts in engagement and the constituent journey. We are one team aligning engagement and philanthropy, responsible for creating advocates on behalf of Ohio State. The organization is supported by 60+ employees, a Board of Directors, and Alumni Advisory Council.
Duties and Responsibilities
45% - Manages a diverse portfolio of independently-owned, complex initiatives including acquisition, annual giving, engagement, and cultivation campaigns and methods; Interprets and implements use of multi-channel methods to support large-scale university wide fundraising initiatives with heavy emphasis on digital; Implements desired outcomes and facilitates the direction of each method toward said outcomes; Applies a strong data-driven approach to set metrics, allocate resources, and evaluate results; Maintains project budgets; Debriefs on each project via ROI and ROR analysis; Helps create and apply new concepts and solutions.
45% - Works with Alumni Association and Advancement colleagues, as well as other campus partners to include the identification of potential fundraising opportunities with alumni and constituents and determining and coordinating appropriate fundraising-focused initiatives. Maintain exceptional customer service skills; Applies critical thinking skills and is responsible for independently solving complex problems.
10% - Contributes to advancement by fostering and exhibiting teamwork; participates on internal committees/workgroups as appropriate; performs other duties as assigned.
Performance Objectives
First month
Develop an understanding of the structure, mission, and values of Ohio State and the Alumni Association
Build relationships with key partners across advancement and the university
Become familiar with advancements continuum model including early engagement audiences
First 2-3 months
Assess existing strategies and make recommendations for change
Begin to build portfolio of projects
First 12 months
Continue to learn the constituent base, refine and execute plans
Required Qualifications
Bachelor's degree or equivalent experience.
Two (2) years of fundraising and/or related program management experience.
Must be able to obtain a passport and travel internationally as a tour host.
Desired Qualifications (we encourage you to apply even if your experience is not a 100% match with the desired qualifications)
Experience building and implementing donor and engagement acquisition strategies.
Experience with career management
Experience with constituent travel programs.
Experience working with annual giving campaigns.
Experience working in healthcare philanthropy with an understanding of grateful patient fundraising.
Experience with a CRM such as a Blackbaud database.
Proficiency in Excel and project management.
Experience working in higher education.
The Office of Advancement is committed to providing tools and resources for you to learn our business, proprietary databases, university-specific processes, and advancement practices.
Commitment to Inclusion
The Office of Advancement is committed to active allyship in addressing and dismantling the inequities created by systemic racism and implicit, long-held bias. We pledge to act with kindness, respect, and integrity at all times; trust ourselves and our colleagues and empower their whole identities; and hear and see our colleagues ideas, voices, and perspectives, acknowledging that we are better together.
You Need to Know
Aside from the unparalleled benefits of working for The Ohio State University and working in the diverse, smart, enjoyable, and growing city of Columbus, Ohio, this opportunity will provide exceptional rewards that arise from working for an institution doing worldwide life-changing teaching and research. Learn more here: https://hr.osu.edu/careers/.
In accordance with the Disaster Preparedness and University State of Emergency Policy 6.17 this position has been designated as a standby position.
To learn more about the Office of Advancement, please visit advancement.osu.edu.
Salary Range: $49,800 to $66,400
Function: Marketing and Communications
Sub-function: Marketing Strategy and Management
Career Band: Individual Contributor - Specialized
Career Level: S2
