St. John's established in 1870, has three New York City campuses; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University's outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John's University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.
A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John's is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. Our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.
Department: Office of Marketing and Communications
Specific Job Title: Assistant Director of Graduate Marketing
Reports to: Director of Enrollment and Student Success Marketing
Campus: Queens campus
Reporting to the Director of Enrollment and Student Success Marketing, the Assistant Director of Graduate Marketing is a non-supervisory position responsible for relationship management and marketing strategy development for graduate admission.
The Assistant Director of Graduate Marketing is responsible for collaborating with graduate admission to help develop marketing and creative strategies to support their objectives and achievements and then must plan, develop, present, and execute strategic plans while supporting St. John's overall marketing strategies and mission. Projects range from individual pieces to comprehensive media campaigns to more integrated efforts. Essential function includes but are not limited to
Develop and execute a yearly graduate enrollment recruitment communication plan that supports enrollment goals and the overall strategic goals of the University, while ensuring pieces are in line with the University's mission and brand guidelines.
Efforts that support graduate recruitment include printed collateral, direct mail, print and digital advertising and promotions, digital communications, website updates, social media, videos, and printed collateral.
Works collaboratively with Media Planner to maximize graduate recruitment advertising and media efforts.
Partner with graduate clients to evaluate specific marketing efforts, including response rates, enrollment, audiences, and demographic data, to measure success and refine methods.
Participate in graduate enrollment meetings. Advise clients on marketing best practices, share innovative ideas, and present creative solutions to challenges that may arise.
Lead collaboration within the marketing department and act as a liaison between the graduate admission and the Marcom creative, digital, and editorial teams to coordinate resources needed to service projects.
Effectively communicate client objectives to the MarCom team and manage client feedback to ensure the finished product meets the objectives.
Act as office liaison on graduate enrollment updates including the status of applications, accepts, deposits, and enrolls.
Manage outside vendors as needed including videographers, photographers, and marketing and web agencies.
Research higher education-related issues and industry trends to maximize the effectiveness of communications.
Support the Marketing Director in undergraduate initiatives as needed.
Demonstrated project management and problem-solving skills.
Outstanding organizational skills and attention to detail.
Expertise in multitasking, prioritizing, and working effectively under pressure.
Excellent interpersonal and oral/written communications skills.
Ability to confidently and effectively present information, respond to clients in a timely manner and manage client expectations.
Understanding of marketing principles and multiple communications methods.
In-depth experience with creative and print production processes and digital media.
Experience with developing strategic marketing plans.
Proficiency with MS Office and Adobe.
This position operates in a professional office environment; This position is required to use standard office equipment such as personal computers, printers, etc.
While performing the duties of this job, the employee is occasionally required to stand; move about; sit; to carry work and use controls; reach with hands and arms; climb stairs; communicate. Specific vision abilities required by the employee include close vision, distance vision, color vision, peripheral vision, depth perception, ability to adjust focus, etc.
Position Type/Expected Hours of Work:
This position is full-time. Days and hours of work are Monday through Friday, 8:30 a.m. to 4:30 p.m. (3 p.m. on Fridays). This position may require late hours on occasion. Opportunity for a hybrid work arrangement.
Required Education and Experience:
Bachelor's degree in English, marketing, communications, journalism, public relations, or a similar field.
Minimum of 3 years' experience in higher education communications, preferably in enrollment marketing
Preferred Education and Experience:
Bachelor's degree in marketing, communications, or related field with 3-5 years of related experience
Additional Eligibility Qualifications:
Include, as applicable, any additional eligibility qualifications such as certifications or licensing or the ability to obtain or maintain current certifications/licenses within a specified time.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.
In compliance with NYC's Pay Transparency Act, the annual salary range for this position is $70,000 - $75,000. St. John's University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.
This position may be relocated to any of St. John's University's physical locations at any time.
St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events
Any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.
St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.
St. John's University is Catholic, Vincentian and Metropolitan. We are committed to attracting, motivating, and retaining a highly qualified and diverse workforce to support our mission of academic excellence and the pursuit of wisdom. Known for over 100 years of proud athletic tradition, our Big East excitement keeps Red Storm fans cheering. Ranked among America's top universities by The Princeton Review, St. John's University educates leaders for today's global society through quality academics, high-tech resources and an expanding international presence. With 1,500 Faculty and 1,400 Administrators/Staff, St. John's is a leading Catholic University in the Vincentian tradition, dedicated to making a positive difference in people's lives through active engagement in issues of energy and resource conservation, social justice and global citizenship. These values enhance the academic experience of more than 20,000 undergraduate and graduate students on three residential New York City campuses in Queens, Staten Island and Manhattan; a graduate center in Oakdale, NY; an international campus in Paris, France and Rome, Italy; and learning centers in other locations worldwide.
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