Our client a FTSE 250 firm, is hiring for a head of Equity Marketing for the Americas for its leading technology-driven, agency execution specialist business. The major element of this role (80%) is to lead, develop and deliver marketing and communications activity to support the firms Equities business in the Americas. In addition, the minor part of the role (20%) is to support the marketing and communication needs of the broader Group in the Americas. The role reports directly to the Group Head of Marketing & Communication, with a dotted line to the Head of Americas Equities business line.
Be embedded with the Americas Equities business to develop relevant, impactful marketing strategies for:
new and existing products and services, to help realize commercial objectives (i.e. revenue growth via increased share of wallet and market)
acquiring new clients and deepening existing relationships
the organization, to help build the firm's??brand.
Spearhead the strategic and tactical execution of marketing campaigns, including testing, tracking, results reporting, analysis, and recommendation.
Create and manage a calendar of activity to cover campaigns, industry and proprietary events, thought leadership contributions, etc.
Continually review changes to the market, client trends and the activities of competitors, identifying opportunities and adjusting the marketing plan if necessary.?? Share these insights with business management.
Craft materials to enable the sales team to function effectively ensuring both regional and global consistency when marketing the domestic and international US and Canadian businesses.
Negotiate with media agencies and secure agreements on the production of promotional materials.
Organise logistics and manage the smooth operation of large trade shows as well as all proprietary events, in person and virtual.
Attend daily and weekly regional sales calls and regularly present marketing and member engagement updates.
Leverage our existing suite of mar-tech tools to deliver on marketing goals and effectively equip the sales team.
Set and manage annual Americas Equities Marketing budget with quarterly reporting.
Collaborate with the broader Group Marketing & Communications team to support effective strategic development and execution of Group-related deliverables, both specific to the Americas and globally, Group wide.
Experience / Competencies:
Successful track record in senior marketing roles and creating marketing campaigns.
Excellent leadership, communication, and decision-making skills
Experience with digital and print marketing, content marketing, and social media marketing
Strong execution focus: this is a hands on, ???doing??? role
Proactive, creative, decisive, positive, can do, confident, a good listener.
Motivated self-starter who takes ownership of their responsibilities, with the ability to work autonomously.??
Equity trading industry knowledge
Proven ability to plan and manage budget.
Strong project management skills
A team player with ability and interest in participating in new projects.
Works at pace and with a high degree of accuracy
Willing to embrace core business values demonstrated in day-to-day work ethic.
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