The MACPA has long been recognized as a forward-thinking and entrepreneurial association. We believe in the impact that our members make. The CPA profession is a helping profession, and we see our purpose as helping future ready them, ensuring not just their success but the success of their businesses, their communities, and society as a whole. Serving them well means being anticipatory, innovative, and future ready ourselves.
Reporting directly to the CEO, the Director of Growth and Innovation will work alongside an experienced leadership team to create and implement strategies aimed at enhancing member value with a focus on sustainable growth. With the goal of growing revenue and market penetration within the profession, s/he will bring new and innovative ideas. S/he will work closely with the CEO, Leadership Team and MACPA Board of Directors to develop and execute strategies to grow and diversify revenue for the association while ensuring the organization is meeting the inherent needs of the profession it serves.
We are looking for a proven leader whose career in a similar-size or larger statewide or national membership, nonprofit, or for-profit organization has been highlighted by his or her vision in charting growth during times of significant change. The ideal candidate will be a goal-oriented professional possessing deep experience in blending expertise in marketing, sales, product development, consumer loyalty, and finance to achieve a business’ strategic objectives. S/he will serve as a key member of the leadership team and foster a culture of excitement and innovation while acting as a catalyst to drive growth and achieve organizational goals.
S/he will have a keen ability to translate both short and long-term plans into action with strategic direction from the Board and in collaboration with staff leaders, assuring execution through our proven process using the Entrepreneurial Operating System (EOS).
Reports to:Chief Executive Officer
Direct reports:Sponsorship Coordinator
Other key relationships:MACPA Board of Directors, Leadership Team; Chief Financial Officer, Director of Learning, Director of Regulatory Affairs, Director of Member Engagement and Chief Communications Officer
Key Focus Areas
Create and implement strategies across the business that maximize member loyalty and increase value and association revenue.
Elevate and diversify non-dues revenue through sponsorships, partnerships, and new programmatic offerings that enhance member value.
Analyze the behaviors of members to make data informed decisions to create or refine strategies across the organization to optimize growth.
Look outward for opportunities to expand, enter new areas, or strengthen existing programs while possessing a strong knowledge of internal operations to assess whether and how the organization can manage new risks. Stay ahead of emerging market trends.
Foster an entrepreneurial and collaborative environment that stimulates new ideas
Key Competencies for Success
Strategic thinker and ideator
Strong execution skills with the ability to drive initiatives forward
Strong relationship skills, effective in collaboration and influencing
Comfortable working under pressure: anticipating needs, balance competing priorities,
Willingness to learn and adapt quickly to a constantly changing environment
Ability to work within the Google Suite of tools, Slack, Asana and familiarity with association management systems
Key Experience & Qualifications
The ideal candidate will be:
A leader with a proven track record with a minimum of 5 years experience
A history of maximizing member engagement and retention to drive revenue is required.
Experience innovating and growing revenue through professional development or sponsorship programs is preferred.
Expertise in capturing the needs of the customer through solution-driven programs.
Strong initiative to take on new projects and to strive for continual improvement.
Familiarity in managing a budgeting process and allocating resources.
Bachelor’s degree required.
Certified Association Executive (CAE) designation is preferred.
The MACPA is headquartered in Towson, MD. This hybrid remote position has occasional in-state travel requirements for meetings and member engagement as well as out-of-state professional development opportunities. Candidates should be prepared to balance remote work with in-person responsibilities as needed.
This is a brand new position within the MACPA and one with growth opportunity. Accordingly, we are open to candidates with varying levels of experience, and will certainly work with the right applicant to set a compensation package that is fair to both parties.
Interested candidates are asked to send letters of interest, resumes of experience, and salary requirements to email@example.com
The Maryland Association of Certified Public Accountants (the “MACPA”) is a 501c6 organization incorporated in 1901. Headquartered in Towson, MD, MACPA serves approximately 8,000 members (CPAs, future CPAs and other accounting and finance professionals) and operates with 15 FTE and a $3.65 million dollar budget. In 2021, the staff and volunteer leadership created the MACPA member promise, which summarizes and drives the Association’s passion and work. Learn more at https://macpa.org/why-join
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...