Visual and Performing Arts Marketing/Website Specialist
Oaks Christian School
Location: Westlake Village, California
Type: Full Time
Salary: $30-$40 per hour
4 Year Degree
The creative content specialist is a member of the OCS marketing and communication team whose two primary areas of responsibility will include marketing for the Visual and Performing Arts/Institute of Arts and Innovation and Website Management. In the VPA role, the specialist will focus on collateral creation, develop, and implement effective social media strategies, create compelling content, manage online communities, analyze performance metrics, and stay updated on social media. In the website role, the position will assist with the design, development, and creation of website content that enhances the school's mission, reach, engagement, and brand. The successful candidate must be self-driven, motivated and possess the ability to work independently as well as in a larger team. The candidate must have the ability to work in a fast-paced, creative, multi-tasking and deadline driven environment. The specialist will also assist with marketing efforts for the upcoming 25th school anniversary.
Visual and Performing Arts/Institute of Arts and Innovation (approximately 50% of working hours) Social Media for VPA
Creates, designs and posts content for VPA and IAI social media accounts
Attends after hours and weekend events as needed to capture photo or video content
Demonstrated success in following social media trends and implementing a social media campaign by working as or with content creators.
Collaborates when appropriate with the school general and athletic marketing specialists
Creates and manages social media content calendar, including content capture days
Provides live coverage and real-time updates during important events across appropriate social media, work with event organizers and photographers/videographers to gather content
Builds and manages online communities—engaging with followers, responding to comments, and handling inquiries or concerns in a professional and timely manner
Analyzes the reach and results of posts, identify influencers, compare platform engagement levels, and improve ROI. Reports quarterly on results achieved
Graphic Design and Marketing Collateral for VPA and IAI
Helps create VPA and IAI poster designs, flyers, monitor and marquee graphics, pitch decks
Works with department directors to gather content/concepts for programs and other collateral
Collects, organizes and archives VPA and IAI photography for marketing and promotional tools
Works alongside the Director of Media Production and OCS film teachers to obtain filmed performances (as needed) for promotional content
Fosters strong relationships with the VPA and IAI faculty and staff and students and regularly reach out to them to research potential story ideas
Develops ideas into arts and general news/feature stories for digital and hard copy publications
Website (approximately 50% of working hours)
Working alongside the Director of Marketing, provides internal support and external customer service to all school departments for their webpages.
Designs engaging and responsive landing pages
Updates and manages website content
Edits photos (color correction, crop) for use online
Writes and proofreads stories for the website
Designs common elements (headers/footers) and templates for digital platforms.
Integrates data feeds, embed codes into website
Optimizes site for maximum speed and scalability
Liaisons with website provider, Finalsite, for troubleshooting and web maintenance
Ensures website function and stability across devices i.e., desktop, mobile, tablet
Ensures the functionality and efficiency of webpages through SEO and Google analytics
Other duties as assigned or modified
QUALIFICATIONS AND REQUIREMENTS
A four-year degree in marketing, communication/journalism or related field
A minimum of two years of directly applicable experience (graphic design, writing, editing}
Ability to write journalistically for stories and copy
Ability to conduct interviews with a wide range of constituents such as students, parents, volunteers, faculty, staff, coaches, board members and members of the community
Demonstrated website management, preferably for independent schools
Demonstrated experience in managing social media accounts
Proven understanding of content management systems. Finalsite experience is a plus
Basic knowledge of photography
Competency in Adobe Suite: Photoshop, InDesign and Illustrator
Comfortable working flexible hours that will include some night and weekend events
Outgoing with strong interpersonal skills and the ability to quickly establish rapport with people
Proven experience in taking initiative, meeting deadlines
Knowledge of asset creation for the website
Upholds the Oaks Christian Statement of Faith through a Christian worldview
Oaks Christian School located in Westlake Village, California, is a Christian, co-educational, college preparatory school serving grades 5-12.
Mission Statement: To dedicate ourselves to Christ in the pursuit of academic excellence, artistic expression, and athletic distinction, while growing in knowledge and wisdom through God's abundant grace.
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