Director of Marketing and Strategic Communications
Stevenson School
Application
Details
Posted: 04-Oct-23
Location: Pebble Beach, California
Salary: 130,000 - 160,000
Employment Type:
Non tenure-track
Organization Type:
Other Education
Required Education:
Bachelor’s
SUMMARY
Stevenson School is a PK-12 co-educational, college preparatory, boarding and day school with 771 students on two campuses in the beautiful central coast of California. The Upper Division campus (Grades 9-12) is in Pebble Beach, and the nearby Carmel-by-the-Sea campus is home to Stevenson’s lower and middle divisions (Grades PK-8). Stevenson encourages students to live joyfully while cultivating a passion for learning and achievement in school and beyond through a rigorous academic program, robust athletics, and a multitude of extracurriculars. Its student-centered academic philosophy emphasizes experiential learning and whole-child education, helping students grow as the exceptionally talented individuals they are. In an environment characterized by joy and collaboration, Stevenson students discover the world. After graduation, they go on to transform it.
The director of marketing and communications will lead all aspects of internal and external communications to develop a comprehensive, high-volume, multimedia communications and marketing program that meets the needs of the evolving institution and advances the mission and brand of the School. Stevenson is undertaking a number of exciting initiatives – an historic $57M capital campaign, a rebranding partnership with Interactive Schools, and a community and culture effort – all of which the director will message and promote to the community. This expanded and elevated position will report directly to the president of the School, and is a member of the senior administrative team. The director will also supervise two full-time employees in the marketing and communications department, in addition to a number of external vendors who provide graphic design, print production, videography, and web development services. As the school’s marketing and communications needs evolve and grow, the director will have the ability to restructure the department and augment marcom staffing. Stevenson looks forward to welcoming a collaborative, flexible, and experienced director of marketing and strategic communications to start in early 2024.
12M Recruiting is running the search on behalf of Stevenson. Applications received by November 3 will receive priority review. For application instructions and the full job opportunity statement, please visit:
Develop, implement, and evaluate the School’s strategic marketing and communications plan to advance the brand, mission, program, and goals of the School through all internal and external communications channels.
Direct the creation of dynamic content to tell the story of campus life and special events.
Develop systems that ensure consistency, mission-appropriateness, and accuracy across all Stevenson communications.
Stay current with industry trends, innovations, and best practices and continue to explore new media opportunities.
Content and Brand Development
Manage all Stevenson media, publications, and other printed materials; website, press releases, electronic communication, social media platforms, alumni magazine, and promotional materials.
Lead the School’s rebranding effort and building of a new website through effective partnerships with an external branding agency and school leadership.
Use SEO and other analytical tools to guide decision making to promote website and social media traffic and content efficacy.
Manage and oversee all photography and video production; in-house and contracted.
Plan and execute annual advertising campaigns and associated budgets.
Leadership and Collaboration
Supervise and ensure clearly defined roles of members of communications team and evaluate departmental staffing needs, which may include onboarding additional employees.
Provide outstanding mentorship, feedback, support, professional growth, and guidance to all members of the communications team.
Work with president and directors of advancement, enrollment management, athletics, and others as needed, to understand the needs of each area of the School and develop a mission-centered approach to institutional communications in support of defined objectives.
Report directly to the president, and perform other responsibilities and duties as assigned.
REQUIRED QUALIFICATIONS
Bachelor’s degree; advanced degree preferred
Five years of related professional experience in marketing or communications with prior experience in a management or supervisory role
Experience leading communications for a mission-driven organization and the ability to understand complex stakeholder priorities; prior experience in an independent school or educational setting preferred
Outstanding collaboration and team-building skills, including the ability to effectively lead and inspire a team toward completion of projects of the highest quality, within established deadlines, while operating within planned budget and in alignment with a strategic vision
Ability to establish and maintain positive and productive relationships with external partners including production personnel in print, photography, website, video production, copywriting, and media outlets
Demonstrated creative vision and the ability to craft visible, compelling, and engaging messaging and graphics to promote the mission of an organization; working knowledge of digital and print design software
Sophisticated understanding of digital media including social media platforms, search engine optimization, web design, email communication, and video streaming
Superlative organizational skills and the ability to effectively prioritize and manage multiple projects simultaneously
Exemplary writing and editing skills with attention to detail
Ability to maintain absolute confidentiality and the integrity of all aspects of information disseminated within or external to the school community
Commitment to being part of a diverse, equitable and inclusive school community
ADDITIONAL INFO
This is a year-round, full-time position with some evening and weekend event attendance required. In keeping with Stevenson’s core values, we seek candidates who demonstrate a commitment to equity and inclusion.
TO APPLY
For more information please visit the following link, which contains the job opportunity statement and complete application instructions.
Stevenson is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, gender identity, national origin, age, disability, marital status, sexual orientation, or any other characteristic protected by law. Candidates from underrepresented backgrounds are encouraged to apply.
12M Recruiting, along with its subsidiary, Ed Tech Recruiting, is a consulting firm with expertise in executive and leadership hiring. We are engaged most often by mission-aligned organizations to support thoughtful, intentional, and inclusive searches for a specific leadership opening. As part of each search, we help define not just the position but also a hiring strategy and forward-thinking vision for the role, all of which are embedded in our custom-designed, informative, and truly exceptional opportunity statements.
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