The University of Texas at Arlington (UT Arlington) is seeking a results-oriented and innovative Director of Academic Program Marketing to lead the strategic marketing initiatives for our diverse academic programs. This role is responsible for setting the strategic direction, overseeing execution, and ensuring alignment with the university's overall business objectives and marketing communications goals. This position is based in our Arlington, Texas office and offers a hybrid work arrangement.
Develop and execute comprehensive marketing strategies that drive enrollment and support the university's growth objectives.
Serve as a key advisor to academic unit leaders, providing expert guidance on marketing and communication strategies.
Oversee and align marketing efforts with university-wide goals and priorities.
Establish and nurture relationships with academic unit deans, department heads, and faculty to understand their unique program needs and challenges.
Collaborate with campus marketers/communicators to ensure consistent messaging and branding across all academic programs.
Act as the primary point of contact for academic program marketing inquiries.
Collaborate with external marketing agencies, fostering productive partnerships.
Provide agencies with clear objectives, creative direction, and performance expectations.
Continuously assess agency performance and provide feedback for improvement.
Work closely with internal creative, social media, digital marketing, and communications teams to execute integrated marketing campaigns.
Facilitate effective communication and collaboration among cross-functional teams.
Ensure projects are delivered on time and within budget.
Data-Driven Decision Making:
Utilize data analytics and market research to monitor campaign performance and make data-driven recommendations.
Implement strategies for continuous improvement and optimization of marketing efforts.
Develop and manage the budget for academic program marketing initiatives, ensuring efficient allocation of resources.
Monitor expenditures and make budget adjustments as needed.
Bachelor's degree in marketing, Communications, or a related field and five (5) years of progressive experience in marketing, preferably at an agency.
Proven track record of developing and implementing successful marketing strategies.
Exceptional communication and relationship-building skills.
Proficiency in data analysis tools and marketing analytics.
Strong leadership and project management skills.
Five (5) years of progressive experience working at a marketing agency.
Master's degree preferred.
Familiarity with the higher education industry and its trends is advantageous.
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University's compliance with this policy.
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.
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