The Director of Marketing and Communications is responsible for establishing and implementing annual and long-range marketing and development strategies for the School. The Director works closely with the Enrollment Management Director and is responsible for telling the School’s story while ensuring consistent messaging in the creation of marketing collateral across a variety of platforms, as well as related internal and external communications. The Director will also serve as the School’s primary coordinator for the school’s fundraising efforts.
This position will dedicate approximately 80% time to marketing and communications, and 20% time to development. This position works closely with administration, faculty/staff, parents, and the enrollment and marketing committee and requires a seasoned professional able to engage successfully with a large variety of internal and external stakeholders in our community.
This is a year-round, full-time, exempt position with occasional weekend or evening work. The Director of Marketing and Communications will report to the Head of School. She/He is a member of the Leadership Team and collaborates with the Enrollment Management Director, the IT Manager, and the Division Heads.
Marketing and Communications
Strategic development, administration, and implementation of the school’s marketing and advertising efforts to meet enrollment goals for preschool to grade 8th
Manage the creation of all marketing collateral (presentations, print, website, social media, video, school signage, etc) and manage deployment across a variety of platforms within an annual budget
Ensure consistency of the School brand, proper logo use, and messaging
Photograph and video events and programs, as well as maintain digital files; support school staff in coordinating external events showcasing students
Assist the team in developing presentations and communications
Collaborate with marketing consultants or vendors as needed
Research and understand local demographics and competitors
Partner with the Enrollment Management Director with open houses, tours, and admissions events
Write and edit school communications, including the weekly school-wide newsletter, routine communications, communications for emergencies
Update the website with new content/materials
Identify and promote public relations opportunities
Working with the Leadership team and Development Committee to create recurrent fundraising events and communications
Develop and support alumni, create alumni council/network, and coordinate alumni events: alumni gatherings; connect head of school/admission, etc. when needed
Promote community events
Serve as the school liaison for the Parents’ Association and the Yearbook Committee
Liaison to local organizations as appropriate
Minimum of Bachelor’s degree; preferred in Marketing and Communications, Business, or a related field
4+ years of experience in marketing and communications in a professional environment; 2+ experience in event coordination;
Strong capabilities in Microsoft/Google Suites
Capabilities in photography, video, and graphic design
Competencies with Finalsite or other web platforms, electronic newsletter tools
Experience with website metrics and data analysis tools, including Google Analytics
Exceptional verbal, written, and communications skills
Ability to work effectively as a collaborative team member in an international environment
Interest in education and bilingualism
Proficiency in French is helpful but not required. All written communication on behalf of the school is in English
The French American School of Princeton provides a nurturing and creative learning environment where students thrive because of its focus on academic excellence and development of the whole child through an exemplary bilingual, multicultural education.
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