Maryville University seeks a proficient and driven Salesforce Marketing Cloud Administrator to join our vibrant team. This individual will spearhead the development, implementation, and maintenance of our institution's Salesforce Marketing Cloud platform. The ideal candidate will possess fluency in Email Marketing, Journey Builder, Social Studio, and Advertising Studio within the Salesforce Marketing Cloud platform. The Marketing Cloud Administrator will automate engagement strategies, build and manage list segmentation, and manage campaign configurations within Salesforce Marketing Cloud, collaborating across departments to optimize marketing strategies and streamline processes, ultimately enhancing student engagement through targeted campaigns.
To be successful, the candidate will demonstrate robust expertise in Salesforce Marketing Cloud functionalities, ensuring the seamless execution of successful marketing initiatives. They must have a service-oriented mindset, a passion for technology and innovation, and be committed to fostering a culturally diverse atmosphere for faculty, staff, and students. Qualified candidates should possess strong verbal and written communication skills and be able to communicate technical details to non-technical staff in an understandable way.
Daily administration and support of the Salesforce Marketing Cloud platform. This includes, but is not limited to managing user setup, permissions, and roles.
Manage data quality and ensure data integrity within the platform.
Perform regular system updates, patches, and enhancements.
Stay up-to-date with Salesforce updates and best practices, and proactively identify opportunities to improve processes and enhance user experience.
Collaborate with team members to integrate Salesforce Marketing Cloud with other systems, ensuring seamless data flow and integration points.
Proven experience of 3-5 years working with Salesforce Marketing Cloud, including hands-on administration and implementation.
Experience with Email Studio, Journey Builder, Mobile Studio, Social Studio, Landing Pages, and Marketing Cloud Personalization.
Strong understanding of marketing automation principles and best practices.
Proficient in data management and analytics.
Excellent communication and collaboration skills with the ability to work cross-functionally.
Experience/working understanding of Salesforce Data Cloud/CDP
Experience with Power BI/Tableau
Experience with Marketing Cloud Account Engagement (Pardot)
Proficiency with HTML/CSS; ability to create and code using furnished content and assets
Experience in Higher Education
Open Until Filled
Special Instructions to Applicants
An offer of employment is contingent upon successful completion of a background screening.
Applicants requiring University sponsorship to obtain employment authorization will not be considered for this position.
Maryville University is committed to a policy of equal opportunity and prohibits discrimination on the basis of age, disability, gender, genetic information, marital status, national origin, race/color, religion, sex, sexual orientation, veteran status, or any other status protected by law. This extends to all aspects of the employment relationship, including recruiting, hiring, training, on-the-job treatment, promotion, layoff, and termination.
Maryville University is a selective, comprehensive and nationally ranked private institution more than 6,000 students. Maryville offers more than 100 degrees at the undergraduate, masters and doctoral levels to students from 50 states and 32 countries. Consistently ranked as a top private school by Forbes and Kiplinger's, Maryville has been named the Number 1 Over-performing University in the nation by US News and World Report for the last two years. Maryville's athletics teams compete in 20 intercollegiate sports at the NCAA Division II level in the Great Lakes Valley Conference. Founded in 1872, the University is ideally situated on 130 picturesque acres in West St. Louis County.
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