About WakeMed: Do you have what it takes to serve in a Senior role as the Marketing & Communications Specialist at WakeMed?
The Marketing & Communications Specialist, Senior oversees the on-going development and implementation of the organization's marketing, community relations, communications, promotional activities, and special events to market the system's services, products, and programs. Develops communications tactics in support of the hospital's overall strategic goals. Maintains cost effectiveness and meets necessary standards to achieve results. Works closely with departments and service lines to develop plans to meet objectives and to implement marketing plans. Counsels and advises accordingly.
* Responsible for marketing and communications projects involving hospitals and healthplexes, physician practices and service lines to support strategic initiatives. * Serve as communication strategist working collaboratively with service line leaders and physicians in developing marketing plans and strategies, key messages, on-going campaigns and communications tactics. Leads implementation of tactics. * Collaborates with marketing team members to create dynamic digital and traditional advertising campaigns. Assists team members with identifying good media and social stories and blog ideas as part of the overall marketing strategy. * Works both independently and collaboratively with marketing and creative team members to execute strategies and tactics. * Excellent written and verbal communication skills. Ability to write and edit copy for a variety of communication pieces. * Skilled at managing multiple projects and meeting deadlines. Maintains a high level of organization and attention to detail. Enjoys being tactically creative in an organized way. * Responsible for strategic communication oversight and recommending ongoing enhancements for select audiences, program(s) or communication channel(s). Ability to adjust tactics based on strategy and goals. * Possesses strong interpersonal skills and professional standards. * Knowledgeable of customer relationship management systems and their use. * Knowledgeable of social media platforms and the creation of editorial calendars. * Advanced knowledge of AP Style. * Interest in health and wellness.
Education & Experience: Bachelor's degree in Journalism, Mass Communications, English, Marketing or Advertising required, along with 6 years of experience in public relations, marketing, or communications.
Schedule: 8:30am - 5:00pm, Hybrid Work Schedule. Weekends as needed. Call requirements once a quarter.
Position Information: Serving the community since 1961, WakeMed Health & Hospitals is the leading provider of health services in Wake County. With a mission to improve the health and well-being of our community, we are committed to providing outstanding and compassionate care. For more information, visit www.wakemed.org. EOE
Experience Requirements: 6 Years Public Relations, Marketing or Communications Required
Education Required: Bachelor's Degree Journalism Or Mass Communications Or English Or Marketing Or Advertising Required
Licensure/Certification Requirements: Not Applicable
Hours of Work: 8:30am - 5:00pm, Hybrid Work Schedule
At WakeMed Health & Hospitals, we are guided by a simple – yet powerful mission: to improve the health and well-being of our community by providing outstanding and compassionate care to all.To deliver on this mission, WakeMed employs the “best minds and the biggest hearts” in the business. Our team includes over 8,500 experienced registered nurses, technologists, medical professionals, support staff, and a medical staff of more than 1,200 physicians and advanced practice providers who are dedicated to putting patients first.When it comes to culture and benefits, we recognize that when we take good care of our employees, our employees can take even better care of our patients. We proudly offer competitive salaries that reflect background, experience and special skills. Our benefits programs are designed to give you and your family the support you need for today while planning for a successful tomorrow. We promote diversity in the ...workplace, provide equal employment opportunity for all qualified applicants, and we participate in E-verify.We think it’s pretty simple – we care for our employees and our employees care for the community.
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