The Benedictine Schools of Richmond seeks a Marketing Associate to support a fully integrated marketing and communications strategy that furthers the schools’ missions and educational philosophy and enhances the organization’s brand. The Marketing Associate will collaborate with an experienced team to create multi-media marketing collateral, manage website content and performance, produce email communications and conduct digital marketing campaigns. The ideal candidate will bring some experience in graphic design and an eagerness to learn and develop knowledge in communications and marketing strategies and tactics.
Create multi-media marketing collateral for websites, social media, email campaigns, school and athletic events, advertisements and other communications, and maintain library of creative assets
Oversee the schools’ external websites, including developing and posting new content, auditing and maintaining existing content, exploring and developing new CMS features and improving user experience (UX)
Monitor website metrics and increase site traffic through search engine optimization (SEO)
Produce and deploy email via HubSpot, Blackbaud and Online Express for internal and external audiences, including template design, audience segmentation, editorial calendar development and analytics reporting
Assist in the execution of marketing initiatives that drive brand awareness, grow school enrollment, encourage donor relationships and increase fundraising
Support lead generation admissions campaigns in HubSpot and paid digital marketing campaigns
Ensure adherence to brand standards in all communications
Promote the Church’s teachings on life, gender, human dignity and the complementarity of the sexes
Skills and Qualifications
Excellent oral and written communication skills
Demonstrated success working collaboratively with team members, and individually
Strong attention to detail and deadlines and ability to flex to changing needs
Ability to create and edit graphics for digital media in Canva, Adobe Creative Suite or other software
Experience with email service provider (ESP) platforms and website content management systems (CMS)
Bachelor's degree in marketing, graphic design, communications or a related field
Desire to expand skillset and eagerness to grow professionally
Strong communication and interpersonal skills
Experience in email marketing, including targeting and segmentation
Familiarity with HTML5 and CSS
Experience with digital analytics (including Google Analytics)
The Benedictine Schools of Richmond are Catholic college preparatory high schools—Saint Gertrude High School and Benedictine College Preparatory—co-located on the 73-acre Benedictine Abbey campus in Richmond, Virginia. For more than 100 years, the schools have offered single-sex education founded on the mutual complementarity of women and men and the equal dignity of all human people. We provide a common Catholic culture, steeped in Benedictine values, that promotes the education of the whole person—body, mind and spirit.
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