As a fully integrated member of the Marketing and Brand Management team, the Social Media Marketing Specialist develops and coordinates the production of progressive, engaging content for social media channels targeting prospective undergraduate and graduate students. The incumbent works closely with the university's brand and digital solutions teams to ensure the university is optimally positioned to enrollment audiences. The incumbent devises and manages engagement strategies, connecting with followers while exercising broad discretion and judgment in responding on the university's behalf, positioning the institution to preserve and elevate its reputation. Candidate is expected to be up-to-date with the latest digital technologies and social media trends, have exce