The Digital Marketing & Advertising Specialist is an integral member of Heinz College's Marketing team within Carnegie Mellon University's Heinz College of Information Systems and Public Policy. This position is responsible for growing the college's reputation and brand reach through paid digital campaigns across a variety of platforms implementing native, display, social media, SEM, Video (OTT) and email advertising tactics. The digital marketing & advertising specialist will regularly perform market research and benchmarking tasks to inform strategy recommendations. This position sits within a highly collaborative marketing and comms team and helps leveraging paid campaigns in more traditional brand awareness as well as lead generation efforts.It is a highly visibl