Position Summary:

• Collaborates with the Center's management team on planning, developing, designing, and implementing marketing/advertising and outreach campaigns, activities, and strategies to increase/strengthen brand recognition and image.
• Develops and maintains strong and productive partnerships with funders, stakeholders, community and state organizations, and referral sources. Coordinates and actively participates in community outreach, engagement and networking events, conferences, and meetings throughout the state.
• Develops and maintains branding strategies. Ensures alignment with branding in all communications.
• Responsible for providing digital content including videos, photos, graphics, and text for social media and digital channels.
• Oversees communications with internal and external stakeholders.
• Collaborates with other departments, external agencies, and funders to achieve the Center's marketing goals.
• Facilitates onsite tours.
• Integrates social media campaigns within all related marketing communications.
• Utilizes social media monitoring tools to track activity, analyze data, and identify and evaluate market trends. Presents and reports on findings and recommendations.
• Creates and maintains a visually professional presence on social media platforms. Coordinates content across websites. Participates in ongoing evaluation and improvement of the Center's website.

Minimum Education and Experience:

• Bachelor's Degree in Marketing, Communications, Advertising, Graphic Design, Public Relations, Business, or other related field plus five (5) years of relevant, professional-level experience.

City: Piscataway

State: NJ

Physical Demands and Work Environment:

Posting Number: 24ST2016

About Rutgers University

Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.

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