Marketing Manager, Graduate Admissions in Los Angeles, CA for University of Southern California (USC)

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Marketing Manager, Graduate Admissions

The USC Marshall School of Business seeks an experienced Marketing Manager, Graduate Admissions. Reporting to the Assistant Dean of Graduate Admissions, the Marketing Manager's role includes developing and implementing marketing, communication, and outreach plans to encourage applicants to its Masters and MBA programs. Specific duties include, but are not limited to, the following: Develop and implement targeted marketing plans for 5 MBA and 6 Masters programs, including SWOT analysis, comparative analysis, personas, and marketing tactics; continually adapt to changing landscape of graduate admissions recruitment Marketing plan implementation and development including benchmarking; analysis of outreac

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