Job ID: 2024-13803 Type: University Relations and Public Affairs (WS1044) # of Openings: 1 Category: Marketing/Advertising/Public Relations/Media/Video/Audio New York University
Overview
The Digital Marketing Manager ensures the successful implementation and monitoring of essential marketing efforts for student recruitment. This role will conceptualize paid search and paid social efforts whose main goal will be focused on maximizing cost-efficient applications. Working with cross functional teams, including internal teammates and external partners, the Manager will ensure that marketing campaigns run by schedules with essential creatives. The Manager will further elevate NYUâ™s marketing decisions through marketing analytics analysis and meaningful reporting. One year fixed term role.
Responsibilities
Required Education: Bachelor's Degree
Preferred Education: Bachelor's Degree in Marketing or Related Business degree
Required Experience: 5+ years experience in managing paid search and paid social efforts. Experience with all facets of digital optimization including targeting, ad copy development, and reporting.
Required Skills, Knowledge and Abilities: Strong organizational skills, writing skills. Ownership capabilities of financial documents. Scheduling best practices. Attention to detail. Work independently and take initiative. Ability to work in a fast-paced environment and effectively multi-task with many projects. Proficiency with Mac computers.
Qualifications
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $75,000.00 to USD $95,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
New York University (NYU) is one of the top private universities in the United States, and NYU Tandon School of Engineering traces its roots back to 1854, building on an illustrious past as Brooklyn Poly and the NYU Polytechnic School of Engineering. Our mission is to excel in research, teaching, and entrepreneurship and inspire and educate engineers for the 21st century — backed by an historic commitment of $1 billion to recruit new faculty, fuel groundbreaking basic and applied research in key areas, and expand the Downtown Brooklyn campus. NYU Tandon faculty are world renowned leaders in science and technology, with a strong commitment to research, innovation, and entrepreneurship that make a difference in the world. We lead and have ties to multidisciplinary centers in wireless technology, cybersecurity, urban informatics, data sciences, artificial intelligence, renewable energy, and health, among others. Our faculty and students are part of the high-tech start-up culture in New York City and in downtown Brooklyn, and we support three “future lab” business incubators that connect our students and faculty to today’s innovation economy. We are deeply committed to teaching and le...arning, and with NYU's unrivaled global network of campuses, we promote a truly global engineering education.
NYU Tandon is committed to substantially increase the proportion of our faculty from historically underrepresented groups in STEM and we encourage candidates from such groups to apply. We aspire to create a climate where diversity and inclusion are not only appreciated but considered an asset for creativity and innovation, and we seek faculty who have a real passion for a culturally diverse environment. We take pride in our high numbers of female students and students who are the first in their family to go to college. NYU belongs to the Higher Education Recruitment Consortium (HERC), which assists with dual-career searches, and our faculty are supported by a range of work-life balance programs provided by the NYU Office of Work Life
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...
"We've had great success with candidates applying for our position. We will definitely use this site again when our needs arise. Thank you!" - Teresa Tilles HR Specialist/Recruiter
