Senior Manager of Program Marketing - Medicare Advantage
UCLA
Application
Details
Posted: 31-Aug-24
Location: Los Angeles, California
Salary: Open
Internal Number: 141935481
Description
Step into a crucial role within New Century Health Plan and
shape the marketing strategies for UCLA Health's Medicare Advantage Plan.
Utilize your expertise to innovate and lead in a dynamic environment. Drive
impactful marketing initiatives and collaborate with key stakeholders to
advance our mission.
Reporting to the Director of Medicare Advantage Growth & Strategic Initiatives, you
will oversee the development and execution of comprehensive marketing
strategies. Your responsibilities will include:
Developing
and implementing innovative marketing programs to promote UCLA Health
Medicare Advantage Plans.
Maintaining
and producing marketing assets and coordinating campaigns and targeted
communications to prospects and members.
Acting
as the primary liaison between New Century Health Plan, UCLA Health
Marketing & Communications, and the UCLA Faculty Practice Group.
Overseeing
creative services and content production, including website management,
social media, and video content.
Authoring
ongoing content for the UCLA Health Medicare Advantage Plan website and
managing the routing of marketing assets for CMS approval.
Supervising
a team dedicated to supporting the Medicare Advantage Growth Office
Salary Range: $92,600 - $202,200/annually
Qualifications
We’re looking for a passionate and experienced professional with:
• A Bachelor’s degree in a relevant field from an accredited institution is required
• At least seven years of progressively responsible work experience, ideally within a health plan setting is required
• A proven track record in developing and executing impactful marketing strategies
• The ability to communicate complex ideas clearly and engagingly
• Experience working effectively with various stakeholders and clients in a collaborative environment
• Strong verbal and written communication skills across all levels of the organization
• The talent to translate business plans into actionable and strategic marketing initiatives
• Excellent time management skills and the ability to thrive in a fast-paced setting
• A knack for resolving conflicts through collaboration and advocacy
• Experience in contributing to market research and competitive analysis
• Exceptional relationship-building skills and a genuine ability to connect with others
At UCLA Health, you can help heal humankind, one patient at a time by improving health, alleviating suffering and delivering acts of kindness. As you do, you’ll achieve great things in your life and your career. We’re a world-class health organization with four hospitals consistently recognized among the nation’s very best as well as an internationally-renowned medical school, primary and specialty care clinics and much more. Within our dynamic, innovative and growing organization, you’ll find exceptional opportunities to make the most of your abilities in a supportive, empowering and inclusive environment. If you embrace our values of Integrity, Compassion, Respect, Teamwork, Excellence and Discovery we invite you to see all you can accomplish at UCLA Health.
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