Primary Function

The Director of Marketing leads the Shubert Theatre’s overall marketing strategy, while facilitating the implementation of all marketing and public relations efforts. The Director collaborates with leadership to serve as the central storyteller for the organization. The ideal candidate will be able to frame messages and content for a variety of diverse audiences. This position reports to the Executive Director and will collaborate with the entire Shubert Theatre staff.

Duties and Responsibilities

• Develops and executes an annual marketing and advertising campaign that captures the visual and verbal identity and brand of the Shubert Theatre, while supporting the production season, education programming, ancillary artistic programming, community collaborations, all sale efforts and fundraising efforts.
• Develops comprehensive communication plans that create a positive image of the Shubert Theatre, including leading media relations on major projects, building the Shubert brand to advance public awareness of our work and mission, and uses institutional public relations to position the Shubert’s role in the community.
• Manages and oversees all department marketing initiatives for single tickets, subscriptions and special projects including goals, strategies, budgets and tracking plans.
• Reviews and oversees marketing budgets as well as publicity and grass roots outreach plans, digital and  email program.
• Designs and coordinates an annual subscription campaign including pricing strategy, mailings, and patron communication, in conjunction with the Shubert Ticket Office team with a goal of maximizing ticket sales and awareness for all events.
• Oversees and manages the marketing budget including participating in annual budget preparation, annual sales projections, forecasting, and financial reconciliation. 
• Ensures the integration of Diversity, Equity, and Inclusion values in marketing and communication touchpoints.
• Partners with key stakeholders to perform research, analyze data, and to establish, monitor and report on all digital marketing initiatives.
• Manages Shubert email marketing campaigns and analytics.
• Manages SEO plan and documents success with analytics, including maintaining and monitoring traffic to Shubert Theatre’s website and social media platforms.
• Evaluates and improves existing digital marketing processes. Works directly with appropriate departments to generate and identify content opportunities.
• Oversees and implements the communication strategies for organic and paid social media channels including Facebook, Twitter, Instagram, and LinkedIn, and is main contact with digital advertising partners.
• Serves as staff lead for the Shubert Theatre Board Marketing Committee and collaborates on leadership initiatives.
• Edits press releases and copy for ads and brochures.  Oversees production of all print pieces such as advertisements, members notices, program books, playbills, annual report, season brochure, and website copy. 
• Creates and updates graphics as needed.
• Performs other duties as assigned.

Credentials and Experience

• BA (required), MA (a plus) in Marketing, Communication, Business or related discipline or an equivalent combination of education and work experience.
• 7+ years’ demonstrated success in a professional marketing position. Theatre, arts, or live event marketing experience preferred.
• Demonstrate positive and effective direct supervision of two or more professional subordinates.
• Experience overseeing social media channels for brand(s).
• Ability to work a flexible schedule is required.

Characteristics of the Successful Applicant

The person for this position is a born storyteller. You are someone who is curious and asks questions that lead to understanding. Additionally, this detail-oriented, organized and focused individual thrives on leading all aspects of marketing and public relations. They are empathetic toward others and are an active, engaged listener. The person for this position has excellent written and verbal communication skills. They are able to create clear, compelling and persuasive content rooted in our purpose. The person to join our small leadership team must be open to new ideas and be comfortable in a variety of settings where patrons and donors are present. You are people-focused at all times and possess the highest level of integrity.

This team player is able to work collaboratively and independently. The position requires the ideal candidate to have the skills necessary to make independent decisions that advance the vision, mission and purpose of Shubert Theatre. You will bring an empathetic demeanor and strong work ethic to your work with Board members, staff, donors, and ticket buyers. The ideal candidate will possess an entrepreneurial spirit and be focused on generating revenue through a targeted communication strategy for print, digital, radio and social that tells the Shubert Theatre’s story in creative and compelling ways. You must be able to manage multiple projects and consistently meet deadlines by relying on clear processes, structure, and plans.

Knowledge, Skills, and Abilities

• Exceptional writing, editing, and proofreading skills.
• Demonstrated ability to multi-task, problem solve, and think creatively.
• Proficient in all applications of Microsoft and Adobe Suite, Hootsuite, and other similar graphic editor programs.
• Knowledge of the New Haven community and curiosity to learn more is a plus.
• Knowledge of Tessitura CRM is a plus.
• Knowledge of social media advertising platforms and an ability to execute targeted marketing efforts on various multimedia platforms.
• Must be able to organize, prioritize, and complete multiple work assignments and meet multiple deadlines. The ability to create partnerships and relationships that benefit Shubert Theatre is also extremely important.
• Knowledge of digital systems such as Google Analytics, Wordfly, and other content marketing, distribution, and analytical tools.
• Commitment to metrics and tracking progress, including a proven ability to implement data-driven strategies and sophisticated testing efforts.
• Working knowledge of web design procedures, including basic knowledge of HTML + CSS.
• Ability to jump from creative to analytical side of marketing and leverage data for decision-making.

About Shubert Theatre

The historic Shubert Theatre is a not-for profit arts, education, and community institution serving the people of Connecticut and in particular the City of New Haven. As a public resource, the Shubert presents a wide array of programs to a diverse community. Its programming includes performers representing many cultures, nationalities and varieties of artistic expression. The Shubert also maintains comprehensive education and community outreach programs, from a student series in the theater to master classes and lecture demonstrations in schools and community centers. The CAPA Community Connections ticketing program makes it possible for families who might not otherwise be able to attend the theater, to come at no cost to them.

Connections working at Shubert Theatre