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Job Summary 

Reporting to the Assistant Head of School for Enrollment, the Director of Marketing and Communications serves as the primary creative force behind all internal and external communications, shaping and interpreting institutional identity and brand. This role is responsible for developing and executing a cohesive marketing and communications strategy to enhance the school’s reputation, meet enrollment goals, and engage diverse audiences, including prospective families, alumni, and other key stakeholders.

Essential Qualities of Employment

• Team Building and Culture Shaping Mindset
• Ethical and Responsible Decision Making
• Effective and Culturally Responsive Communication
• Collaborative Framework for Innovation and Results

Essential Duties and Responsibilities

Strategic Communication

• Develop and execute comprehensive marketing and communications strategies to support institutional goals. 
• Guide and interpret institutional identity to ensure consistent branding, messaging, and visual identity.
• Identify and leverage public relations opportunities to enhance the school’s reputation through consistent press placements, short-term results, broad brand awareness, and compelling special interest stories.
• Oversee crisis communications, ensuring timely and effective messaging during emergencies.

 Brand Management and Messaging

• Ensure consistency and excellence in Gould’s visual identity and messaging across all platforms.
• Oversee the creation and deployment of general print collateral, including email newsletters, social media, video content, school signage, and more.
• Coordinate the production of publications such as the GA’Zette magazine and annual giving reports.

Digital and Social Media Strategy

• Develop and implement a communications and social media strategy to engage current, former, and prospective families, alumni, and grandparents.
• Oversee website updates, ensuring content is current, visually engaging, and aligned with branding.
• Monitor trends in digital and social media to optimize engagement and strategy.
• Maintain consistency across social media platforms, focusing on Instagram and Facebook, while coordinating content across Gould's pages. Develop and implement strategies for LinkedIn and YouTube.

 Data and Analytics

• Establish tracking mechanisms to evaluate the effectiveness of marketing and communications initiatives.
• Analyze data to inform strategic decision-making and identify areas for improvement.
• Maintain accurate and organized communications databases.

Team Management and Collaboration

• Manage and mentor the Marketing and Communications team, fostering growth and skill development.
• Supervise external consultants and vendors as needed to support strategic goals.
• Collaborate across departments to ensure alignment of messaging and institutional priorities.

Additional Responsibilities 

• Manage the department budget, ensuring resources are allocated effectively.
• Stay informed on emerging trends/ competitor research and best practices in marketing and communications.
• Maintain confidentiality while handling sensitive information.

Community Life Role

• Engage in community activities
• Attend staff meetings and trainings

Qualification Requirements

Education and Experience

• Bachelor’s degree in communications, marketing, or business related field.
• At least five years of professional experience in marketing, communications, or brand management; direct educational experience a plus.

Core Competencies

• Proven experience in strategic communications, marketing, and brand management at a strategic level.
• Exceptional written and oral communication skills, including the ability to craft compelling narratives and represent the organization effectively across multiple platforms.
• Strong understanding of digital media, social media, and analytics, with demonstrated success in developing and executing digital strategies.
• Demonstrated leadership in managing teams, mentoring staff, and fostering professional growth.
• Exceptional project management skills with the ability to oversee multiple complex projects, balance priorities, and meet deadlines.

Leadership and Management Skills

• Strong interpersonal and collaboration skills to build relationships across teams, departments, and external stakeholders.
• Visionary thinker capable of developing innovative strategies while maintaining a hands-on approach when needed.
• Proven ability to manage budgets, resources, and vendors effectively.

Key Attributes

• Strategic and systems-oriented mindset, with a focus on continuous improvement and operational efficiency.
• Creative problem-solver who thrives in dynamic, evolving environments.
• High level of professionalism, confidentiality, and attention to detail.

Other Requirements

• Successfully pass a criminal and sexual offender background check.
• Possess a valid driver’s license.

About Gould Academy

Gould: Explore. Connect. Thrive. At Gould Academy, we believe education thrives at the intersection of academic excellence, experiential learning, and community engagement. Nestled at the edge of the White Mountains our 456-acre campus serves as a gateway to intellectual exploration, personal discovery, and. transformative experiences. Here, education is not transactional—it’s boldly transformational, driven by a shared commitment to kindness, courage, creativity, and curiosity. Our dedicated team of educators—deeply invested in fostering a supportive, inclusive environment—work closely with students to cultivate confidence, purpose, and empathy. At Gould, the classroom is just one chapter in a much larger story. Our mountain campus at Sunday River, access to the world-class Maine Mineral and Gem Museum, the National Forest lands that surround us, and partnerships with local organizations offer students opportunities to explore, connect, contribute, and grow in ways that extend far beyond campus boundaries. At Gould, we’re not just preparing students for diplomas—we’re preparing them to become thoughtful citizens, collaborative leaders, and lifelong learners ready ...to make a meaningful difference in their communities and beyond. If you’re passionate about joining a community where learn- ing extends into every corner of campus and every corner of life, we invite you to join the Husky Team.

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