Edelbrock has been an iconic name in the performance aftermarket for nearly 90 years. Throughout its history its product line has included some of the world’s most revolutionary intake manifolds and cylinder heads for racers and enthusiasts alike. Products are designed, engineered and tested using the latest manufacturing processes at facilities across the United States to ensure premier performance.
This role involves creating compelling email content with a consistent tone and style, scheduling, managing subscriber lists, analyzing performance metrics, and implementing strategies to improve email deliverability and ROI. The ideal candidate has a strong understanding of email marketing platforms, audience segmentation, and automation tools, as well as expertise in A/B testing and compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
Essential role and responsibilities:
Manage and grow subscriber lists, ensuring proper segmentation and personalization
Design and implement direct email marketing campaigns, including newsletters, promotional emails, drip and flow campaigns
Development of a personalization and segmentation strategy.
Write, edit, and proofread emails for clarity, grammar, and spelling
Ensure mobile-friendly email templates
Ensure proper list hygiene and purge all inactive subscribers
Upgrade our email templates using graphics, personalization, and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Create email segmentation for lead generation and personalization
Analyze campaign performance by monitoring email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights for optimization and suggest improvements
Conduct A/B testing to improve email performance.
Report on sales revenue generated from email marketing efforts
Ensure emails are compliant with email marketing regulations
Basic Qualifications:
Degree in Marketing, Communications, or a relevant field
Minimum 5+ years’ experience in an email marketing position
Experience with Klaviyo or other email marketing platforms
Experience with Adobe Creative Cloud
Experience with MS Office
Proven experience with Klaviyo or other email marketing software platforms is a must
Familiarity with analytical and database tools to create, track, and analyze the performance of marketing campaigns, generating reports to report on current and future strategies
Strong knowledge of audience segmentation, automation, and personalization techniques.
Experience with Adobe Creative Cloud and other design software to create engaging visuals
Experience with HTML is a plus
Proficiency in marketing automation and AI technology is a plus
Knowledge of SEO/SEM and Google Analytics
Excellent written communication and copywriting skills
Ability to shoot and edit photographs to support content
Strong project management skills
Ability to work under tight deadlines, problem-solve, and troubleshoot
The COMP Performance Group, based in Memphis, TN, is the parent company of leading performance automotive brands such as COMP Cams, TCI Automotive, FAST, ZEX Nitrous, Racing Head Service and more. For additional information about our brands and their products visit www.compperformancegroup.com.