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Primary purpose: Participates in the development and implementation of various marketing communications strategies that contribute to the achievement of SCCM’s objectives.
Responsibilities:
I. Creative Development
Writes compelling copy and develops effective messaging, design, and content delivery strategies while ensuring scientific and medical accuracy, cost effectiveness, and appropriateness for SCCM audiences.
Consults with business line leaders and cross-departmental teams on goals and helps develop and execute strategic marketing communication initiatives for events, products, grants, and membership to achieve SCCM’s overall objectives.
Coordinates the production and placement of SCCM resources, events, and products in communication channels (e.g., digital newsletters, emails, brochures, magazines, apps, social media, videos, and website).
Helps develop and implement SCCM’s visual identity and brand, ensuring their accurate, consistent, and positive portrayal in all marketing materials in support of business lines.
II. Metrics and Analysis
Identifies optimal target audiences, using member management software to segment internal contact lists and securing external mailing lists.
Understands and uses key metrics, including response rates, sales figures, and demographics of campaign responders to inform adjustments in ongoing marketing communications strategies.
III. Marketing Project Management
Works closely with the senior manager, marketing and communications, to develop schedules for creative development, proofing, production, and delivery.
Manages individual project timelines and implementation of marketing communications tactics within an assigned budget.
Coordinates a team of creative services vendors, including designers, printers, and mailing list brokers, to meet overall objectives.
Coordinates interdepartmental staff in proofing review cycles for promotional pieces and other marketing collateral, ensuring that all promotions meet SCCM’s standards for accuracy, style, quality, and effectiveness.
Requirements
Bachelor’s degree in communications, public relations, journalism, marketing, or a related field
Two to four years of experience in marketing and branding
Preferred proficiency in Microsoft Suite and Canva
Knowledge of website management and search engine optimization best practices
Solid understanding of effective marketing strategies, materials, and channels
Excellent communication, writing, editing, and project management skills
Proven storyteller capable of creating a strong narrative
Ability to work on multiple projects simultaneously with great attention to detail and sensitivity to deadlines and priorities
Understanding of creative workflow process, including project initiation and kickoff, execution, approvals, production, proofing, tracking, and archiving
Why SCCM?
Flexible Work Options: With our generous remote work policy, much of your work will be from home. We value work-life balance, but you’ll need to be able to come into the office when required by your supervisor.
Chicagoland Area: You must live in or be willing to relocate to the Chicagoland area.
Travel: A little travel (<10%) may be involved to attend events, meetings, and conferences.
What We Offer:
Generous Paid Time Off: Take advantage of paid vacation and 12 paid holidays each year, plus a summer hours program for that perfect work-life balance.
Comprehensive Benefits: Enjoy medical, dental, short- and long-term disability, and life insurance coverage to keep you and your family protected.
Paid Parental Leave: Take the time you need to bond with your new addition to the family.
Matching 401(K): We invest in your future with a 401(K) matching program to help you save for retirement.
Educational Assistance: Continue learning and growing with educational assistance—we’re invested in your personal and professional development.
The Society of Critical Care Medicine (SCCM) is the largest multi-professional organization dedicated to ensuring excellence and consistency in the practice of critical care medicine. With 16,000 members in 80 countries, SCCM is the only organization that represents all professional components of the critical care team. The Society offers a variety of activities that promote excellence in patient care, education, research, and advocacy. SCCM has a staff of 80 people based in Mt. Prospect, IL and maintains a budget of $20M.