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Assistant Director of Events & Promotional Marketing
Wisconsin Athletics
Application
Details
Posted: 10-Apr-25
Location: Madison, Wisconsin
Type: Full-time
Salary: $65,449
Sector:
Collegiate Sports
Salary Details:
Expected starting salary is approximately $65,449, depending on qualifications and experience.
Employees in this position can expect to receive benefits such as:
- Generous vacation, holidays, and paid time off;
- Competitive insurances and savings accounts; retirement benefits;
- Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass.
Required Education:
4 Year Degree
Internal Number: 313660
The Wisconsin Athletics, Events & Promotional Marketing team is seeking an Assistant Director of Events & Promotional Marketing to join our team and be on the front lines of implementing marketing initiatives to drive attendance, enhance fan engagement and improve the gameday experience across venues. We strive to elevate the lives of our student athletes and supporters by developing marketing strategies that are true to the Wisconsin brand, move people emotionally and entice people to take action.
The successful candidate will be responsible for developing, planning and executing professional, entertaining event day production. Depending on skill set, qualifications and experience, the position will have primary marketing responsibilities for a portion of UW's 23 varsity sports.
Typical responsibilities include the following: - Develop pre-, post-, and in-game promotional activities to enhance revenue and improve game atmosphere. - Create promotions targeted at specific fan segments per department research. - In coordination with other external-facing team members, assist in crafting game day materials such as scripts, directing in-game timing and execution of promotions, on-field game presentation, video board features, music, public address reads and other elements during the season. - Manage other assigned gameday responsibilities such as game day preparation (set-up/tear-down, etc.). - Assist in planning and execution of special projects or events related to the athletic department and support efforts for all sports.
- A minimum of 3 years of professional experience in promotional marketing and/or event presentation - Experience in managing students or intern programs - Experience working with social media - Ability to work with students, coaches, and administrators in a broad range of situations - Ability to manage budgets - Excellent written and verbal communication skills - Extraordinary focus on customer service; service and solution oriented - Must possess a good understanding of athletics and be able to work in a fast-paced, environment - Ability to work non-standard hours, including evenings, weekends, and holidays as needed
The Division of Intercollegiate Athletics at the University of Wisconsin-Madison dedicates itself to the mission of providing athletic opportunities to a wide range of students in an environment in which all student-athletes can achieve their academic and competitive goals. The Division strives to provide equitable opportunities for all student-athletes and fosters the principles of sportsmanship, respect and fair play on the field of play. The Division sponsors teams in 23 sports competing under the regulatory guidelines established by the National Collegiate Athletic Association (NCAA), the Big Ten Conference, the Western Collegiate Hockey Association (WCHA), and the Intercollegiate Rowing Association (IRA).
UW-Madison is located in the heart of Madison which is the state capital and the state's second largest city. Madison has a solid and long-standing national reputation as a vibrant and thriving city.