Hong Kong, China
Stony Brook University College of Business
Crookston, Minnesota
San Bernardino, California
Plymouth, Minnesota
Bethesda, Maryland
Posted: 18-Apr-25
Location: Los Angeles, California
Internal Number: 147141010
Take on an important role with a world-class health organization. Help elevate operational excellence and patient experience. Take your professional expertise to the next level. UCan do all this and more at UCLA Health.
In this high-profile position, you will be responsible for leading, coordinating, monitoring and maintaining a portfolio of enterprise-wide projects to support UCLA Health Medicare Advantage Plan marketing operations and initiatives. You will be responsible for optimizing complex asset review criteria and creating policies and processes for producing, tracking, and maintaining a high volume of marketing assets, coordinating assigned campaigns, and targeted communications to prospects and members. You will develop and coordinate policy or program communications; formulate strategies for education and enforcement. You will research, propose, and apply industry and regulatory best practices. You will serve as a project management liaison between internal and external stakeholders, including UCLA Health Medicare Advantage Plan, UCLA Health Marketing & Communications, UCLA Faculty Practice Group, and vendors. You will track all marketing assets for Compliance and CMS approval. You will collaborate on creative services, content/writing services, website requirements, social media, and video production/editing.
You will manage complex projects by using critical project management thinking skills, including, but not limited to establishing scope of work and project plan, facilitating collaboration and communication between functional groups, managing timelines for project tasks, reporting, ensuring goals are tracked and met, and effectively coordinating activities with the project team. You will lead and direct a wide variety of projects and follow through with all levels of staff and individuals inside and outside the organization. You will plan strategically to reach short and long-term goals of each project and solve problems that may hinder reaching set goals. You will guide and direct planning and develop and present complex proposals on a broad range of issues to include problem identification, costs, benefits and options.
Salary Range: $68,800-$141,000/annually
We’re seeking an independent, flexible and collaborative professional with:
· Bachelor’s degree in related area and/or equivalent experience/training preferred
· Seven (7) years of progressively responsible and directly related work experience, preferably in the marketing or advertising field
· Experience in marketing or advertising field with experience in tracking multiple rounds of creative projects highly preferred
· Knowledge of concepts, principles and methods of developing and executing marketing promotional marketing strategies
· Knowledge of presentation development, and the ability to communicate complex ideas in a simple and understandable fashion
· Works confidently and competently in a matrix environment with multiple stakeholders and clients
· Strong communication and interpersonal skills to communicate effectively with all levels of staff and influence, both verbally and in writing
· Ability to translate short and long range business plans to internal subject matter experts to aid them in assembling strategic marketing plans
· Ability to effectively multitask, prioritize work, and meet deadlines in a fast-paced environment with competing priorities
· Ability to recognize and resolve conflicts through collaboration, communication and customer (patient and physician) advocacy
· Provide input to market research, including competitive benchmarking and audience studies used to inform decisions regarding customer targeting
· Strong relationship building and bridging competencies
