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Graduate Assistant for Athletic Marketing and Revenue Generation
University of South Carolina Upstate
Application
Details
Posted: 05-May-25
Location: Spartanburg, South Carolina
Type: Part-time
Salary: $1000/month
Sector:
Collegiate Sports
Salary Details:
$1000/month plus out-of-state tuition waiver if applicable
Required Education:
4 Year Degree
Internal Number: STU00013PO25
Graduate Assistant for Athletic Marketing and Revenue Generation
University of South Carolina Upstate
STU00013PO25
Spartanburg, SC
The University of South Carolina Upstate is seeking applicants for a graduate assistant for marketing, fan engagement and revenue generation. Under the direction of the Assistant Athletic Director for Marketing and Revenue Generation, this position will support and implement strategies toward maximizing fan attendance, ticketing and sponsorship revenue for USC Upstate athletics and its 13 sport programs. At USC Upstate, we strive to provide an individualized and broad graduate assistantship experience. The overall goal of the graduate assistantship program is to gain knowledge and experience through opportunities so that upon graduation, an individual is ready to move into a full-time position within the field of collegiate athletics administration.
Essential Job Functions:
• Lead marketing, promotional and game presentation effort for assigned sports
• Serve as secondary marketing and group ticket contact for men’s basketball and women’s basketball
• Assist with corporate partnership prospecting, proposals and stewardship under the direction of the Sr. Assoc. AD for External Operations
• Identify and implement grassroots marketing activities on-campus and around the Spartanburg community
• Researches and identifies innovative concepts to help with fan engagement and revenue generation concepts
• Assist with planning and executing of non-gameday events (Morgan Square Madness, Sparty Awards, Sparty’s Ball, Fox Sports 98.3 FM Upstate Takeover Day, Hall of Fame Induction)
• Assist in training, scheduling and supervision of undergraduate student workers for assigned sports
• Assist in management of USC Upstate’s presence at community events, including mascot appearances and Sparty’s Kids Club
• Other duties as assigned by the Assistant Athletic Director for Marketing and Fan Experience or Sr. Associate Athletic Director for External Operations
Minimum Qualifications:
• Bachelor’s degree
• Acceptance into the Master of Science in Sport and Entertainment Management (MSEM) program at the University of South Carolina, Columbia or the Business Analytics Master’s program at USC Upstate
• Must be accepted as a graduate student to accept the graduate assistant position
• Ability to interact effectively with student-athletes, colleagues, coaches and supporters
• Ability to work independently and as part of a team
• Attention to detail
• Successful background check
Preferred Qualifications
• Bachelor’s degree in related field of study (marketing, communications, sports management)
• Previous experience in intercollegiate athletics or professional sports franchises
Skills/Knowledge/Abilities • Prompt and regular attendance
• Ability to work schedule as defined (night and weekend hours)
• Must be able to adhere to all USC Upstate, Big South Conference and NCAA rules and regulations • Comfort with juggling multiple tasks
• Excellent written and oral communication skills
Compensation
• Stipend of $1,000 per month for a 10-month academic year, with the possibility of a summer appointment
• Out-of-state tuition waiver, if applicable (valued at approximately $12,000 to $16,000 per year depending upon how many hours the candidate attempts)
• Candidate is responsible for in-state tuition and related fees, which is approximately $10,300 to $14,000 per year depending upon how many hours the candidate attempt
The University of South Carolina Upstate is a comprehensive public university, a senior institution of the University of South Carolina and is among the fastest growing universities in the State. U.S. News and World Report recently ranked USC Upstate No. 1 among Top Public Regional Colleges in the South. USC Upstate has been recognized as a top producer of Fulbright Scholars. In addition, students and faculty from over 25 nations reflect the university’s international character. Located between Charlotte and Atlanta along the I-85 corridor, one of the fastest growing business and high-tech regions in the country, the campus is within easy driving distance of the Appalachian mountains and the Atlantic Ocean beaches. The University has an enrollment of approximately 6000 students and employs approximately 650 full and part-time faculty and staff, reflecting the diversity of Upstate South Carolina. USC Upstate is proud of the diversity of its student body and we seek to attract an equally diverse applicant pool for faculty, staff, and administrators. We are an EOE/AA employer and are strongly committed to increasing faculty diversity.
