What we’re looking for: We are seeking an experienced and results-driven Digital Marketing Strategist to join our marketing team. This exciting opportunity includes developing RSNA’s digital marketing framework from the ground up and ensuring RSNA stays current on this ever-evolving field. The ideal candidate has a solid understanding of how AI is transforming SEO and will proactively guide RSNA through the evolution of AI redefining digital marketing and the SEO landscape.  This position includes leading a cross-departmental team of individuals whose roles include aspects of digital marketing (email, paid & organic social, web, etc.).

In this position, you will be responsible for:

• Developing RSNA’s digital marketing strategy
• Leading a cross-departmental, cross-functional digital marketing team
• Defining and executing the SEO strategy (including technical SEO, on-page and off-page SEO)
• Defining, tracking, analyzing and summarizing our digital marketing KPIs

In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

This job might be for you if you're interested in:

• Working at a not-for-profit, mission-based organization that is focused on its members.
• A welcoming and supportive environment that gives you an opportunity to impact patient care.
• Excellent work-life balance in a hybrid workplace environment. 
• A competitive compensation package that includes outstanding medical/dental benefits, incredible long-term savings benefits, generous time off (including a week-long Winter Break), paid parental leave and more.
• Training and professional development opportunities.

What you'll do:

1. Plan and direct all digital marketing, including SEO/SEM, email, social media and display advertising campaigns to increase rankings, traffic and conversions
2. Establish digital marketing campaign goals (ROI and KPIs); measure and report performance
3. Collaborate with and guide content creators throughout the organization to optimize content development for SEO and the increasingly prominent role of AI
4. Identify trends and insights, and optimize spend and performance based on data
5. Strengthen RSNA’s digital marketing program by recommending training opportunities for digital marketing staff as well as identifying and implementing relevant AI tools
6. Brainstorm new and creative growth strategies
7. Plan, execute, and measure experiments and conversion tests
8. Collaborate with internal teams to create landing pages and optimize user experience
9. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
10. Collaborate with advertising and media experts to improve marketing results
11. Develop and monitor campaign budgets while optimizing performance

What you'll need:

• Proven successful track record in digital marketing
• Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising
• Flexible, creative individual with solid experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Excellent communication skills, people leadership skills and project management skills
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience with HubSpot or other omnichannel marketing platform
• Working knowledge of ad serving tools (e.g., Feathr)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• BS/BA degree in marketing or relevant field
• Ability to work in a fast-paced environment

The Radiological Society of North America is an equal opportunity employer and prohibits discrimination and harassment of any kind. RSNA is committed to hiring and employing qualified people without regard to race, color, religion, sex, marital status, national origin, age, disability, veteran status, citizenship status, genetic information, sexual orientation, unfavorable military discharge, ancestry, order of protection status, pregnancy, or any other legally protected characteristic. All employment decisions at RSNA are based on business needs, job requirements, and individual qualifications.