The Director of Marketing, The Rady Shell at Jacobs Park is responsible for executing successful renewal, acquisition and sales campaigns that meet and exceed the San Diego Symphony’s attendance and earned revenue goals for events at its iconic outdoor bayside venue. The position will work alongside talented team members that work on media relations, design, corporate sponsorships, ticketing operations, group sales, telemarketing efforts, customer service, programming, fundraising, and other elements of concert production and presentation.

RESPONSIBILITIES:

• Plan and execute marketing and media buys for events at The Rady Shell at Jacobs Park to achieve and exceed earned revenue and attendance goals, and support in the pursuit of fundraising opportunities.
• Develop and execute annual subscription and single-ticket campaigns.
• Assist in the development of institutional goals for venue and event marketing on an annual basis; create and maintain yearly plan to achieve institutional growth and goals at the venue.
• Develop strategic utilization of direct mail, e-mail and digital capabilities to maximize earned revenue and achieve set marketing strategies.
• Maintain individual show budgets and documentation of paid campaigns for show settlements.
• Coordinate with ticket office, front-of-house and IT teams to achieve optimum ticket purchasing paths and customer experience.
• Assist in the development of branding, media planning and media partnerships.
• Create and manage marketing budget for The Rady Shell at Jacobs Park. Work with local, regional and national groups to develop San Diego Symphony’s role in marketing and promotion of the city and region

• Successful leadership experience achieving earned revenue goals in commercial concert presentations.
• Enthusiastic self-starter, with ability to inspire others and to lead a creative team in the development and implementation of comprehensive and data-driven sales and communications plans.
• Able to work under pressure to produce results; multi-tasking, time management, organizational, planning, team-building and leadership skills imperative.
• Excellent verbal and written communication skills.
• Thorough understanding of existing and emerging and best practices in marketing, especially those specific to concert promotion.
• Demonstrated commitment to leadership in marketing processes, and an ability to increase engagement with a variety of demographic groups.
• Significant knowledge of online marketing and ability to integrate social and digital media into communications and marketing efforts.
• Knowledge of ticketing software and platforms a plus.
• Minimum of 4 years progressive marketing experience.
• Extensive knowledge of and interest in music industry.
• Very strong interpersonal, organizational, and customer service skills.
• Ability to complete tasks on deadline and work in new and innovative ways to expand the boundaries of traditional marketing, media buying and ticket sales.
• Database and Microsoft Office skills and excellent copy writing skills required.
• Basic graphic and Web design skills a plus.
• Spanish language skills a plus.

General Requirements:

• Available to work nights and weekends regularly and as required.
• Able to sit or stand for long periods of time.
• Able to pick up and move a minimum of 20 lbs.

Working Conditions:

• Normal office working conditions: sitting at a desk and computer terminal for long periods of time, typing and computer work, light to moderate lifting.
• Normal backstage working conditions: standing for long periods of time, light to moderate lifting, noisy atmosphere.

About San Diego Symphony Orchestra

San Diego Symphony Orchestra – Changing Lives Through Music The San Diego Symphony, through unquestionable commitment to the highest levels of artistic achievement, seeks to elevate human potential by providing a shared sense of pride and belonging to something bigger than any of us can achieve alone. We offer audiences the wonder of live music and transformative learning experiences that develop an understanding and passion for the arts. To ensure we are an enduring force in the region we commit to fiscal responsibility. We serve and shape the culture of the region, by being for all and with all, the musical heart of San Diego. •Strive: Always the Best •Learn: Creative, Expressive, Curious •Reach: Music for Everyone •Ignite: Spark Passion An Introduction The San Diego Symphony Orchestra performed its first concert on December 6, 1910. In the 100-plus years since its inception, the SDSO has become one of the leading orchestras in the United States and was designated a Tier 1 Orchestra by the League of American Orchestras in 2010. It is committed to providing musical experiences of superior quality for the greater San Diego community and beyond. Through a rich mixture o...f innovative and educational programming designed to appeal to all ages and cultures, the Symphony makes music an integral part of the cultural and intellectual fabric of Southern California, valued by and relevant to all its residents. The Music Director of the San Diego Symphony is Rafael Payare. The Symphony comprises 82 full-time musicians. The Orchestra offers a wide range of concert experiences and performs more than 140 concerts each year. The SDSO's performances at the Jacobs Music Center, The Rady Shell at Jacobs Park and beyond include: Jacobs Masterworks offers traditional classical repertoire and features guest artists such as Joshua Bell, Yuja Wang, Pacho Flores, Lang Lang and Gil Shaham. Broadway @ The Jacobs focuses on Broadway hits and the Great American Songbook; it features popular guest artists such as Michael Feinstein, Lea Salonga and Patti Lupone. (Note: this series is currently suspended.) Family Concerts feature family-friendly concerts and an opportunity to expose children to classical music. The Fox Theatre Film Series shows classic Silent Era films and contemporary favorites. The Hall’s built-in, mighty Fox Theatre Robert Morton Theater Organ often accompanies the classics of the Silent Film Era while modern films are screened with the San Diego Symphony providing the musical soundtrack. (Note: this series is currently suspended.) Jazz @ The Jacobs brings together the finest local and international artists of modern jazz music at the Jacobs Music Center. Each summer the Orchestra presents an outdoor season of concerts at The Rady Shell at Jacobs Park, mixing classical favorites and pop music on San Diego’s picturesque waterfront. Our Home Jacobs Music Center is regarded as one of the finest classical music venues on the West Coast. Originally built in 1929 as The Fox Theatre, this lush movie palace style hall became the property of the SDSO in 1984. The beauty and majesty of this historic hall added to the stature and artistic growth of SDSO. In October 2013, the complex consisting of Copley Symphony Hall, the newly renovated lobbies, the backstage areas, the Grosvenor Family Musicians' Center and the Symphony administrative offices was officially named the Joan and Irwin Jacobs Music Center, which opened in September 2024. The Gift On January 14, 2002, the San Diego Symphony Orchestra celebrated the announcement of the single largest donation ever made to a Symphony Orchestra, totaling $120 million. This pledged gift was generously given by Joan and Irwin Jacobs, solidifying a sustained period of stability for the orchestra marked by what has now been over 15 straight years of balanced budgets. At the time of the gift, The New York Times declared the San Diego Symphony Orchestra was "placed firmly on the nation’s musical landscape" as a result of this news. (Click here for a thorough explanation of the Jacobs Gift as detailed in a Voice of San Diego story on the 10th Anniversary of the Gift.) The Music Director San Diego Symphony’s music director is Rafael Payare, who began his leadership role in July of 2019. Mr. Payare’s profound musicianship, technical brilliance and charismatic presence on the podium has elevated him as one of the most sought-after conductors, working regularly with the world’s leading orchestras. Since being awarded first prize at the prestigious Malko Conducting Competition in 2012, Payare has been celebrated as one of the most exciting conductors of his generation. The 2014-15 season saw his acclaimed debut with Vienna Philharmonia at the Musikverein, and invitations to the London Symphony Orchestra and the Munich Philharmonic. This was followed by his debut with the Chicago Symphony Orchestra at the Ravinia Festival. In September 2014, he was announced as Chief Conductor of the Ulster Orchestra in Northern Ireland and their partnership is now recognized as one of the most dynamic in the United Kingdom. Mr. Payare is a graduate of the celebrated El Sistema in Venezuela. He began his formal conducting studies in 2004 with renowned conductor, José Antonio Abreu. Mr. Payare has conducted all the major orchestras in Venezuela, including the Simón Bolivar Orchestra. Having also served as principal horn of the Simón Bolivar Orchestra, Mr. Payare took part in many prestigious tours and recordings with conductors including Guiseppe Sinopoli, Claudio Abbado, Sir Simon Rattle and Lorin Maazel. He also recently became Music Director of Canada’s Orchestre symphonique de Montréal (Montreal Symphony Orchestra/OSM) as well. With impressive experience working with some of the world’s most elite orchestras, Mr. Payare is considered one of the classical music world’s most charismatic and acclaimed conductors. We have no doubt that Mr. Payare’s commitment to artistic excellence will bring the SDSO to ever-higher levels of achievement and renown and we are very much looking forward to this musical partnership.

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Connections working at San Diego Symphony Orchestra