Reporting to the Senior Associate Athletic Director for Communications, this role is responsible for leading all marketing, promotional, and fan experience efforts to elevate the visibility and support of Tarleton Athletics. The Associate AD will develop and execute strategic initiatives aimed at increasing attendance, enhancing game-day atmosphere, and driving ticket sales for select sports and the overall department. This position requires strong collaboration with campus departments, students, faculty, staff, and external partners to promote athletic events and deepen community engagement.

 

In-office role based on-site in Stephenville, Texas with work hours of Monday to Friday from 8am to 5pm; regular evening and weekend hours are required to support home athletic events. Serves as Campus Security Authority (CSA). Must have the ability to work remotely at the request of the university in times of inclement weather or other special circumstances.

 

Essential Duties and Responsibilities: 

• Game-day scripting, leading, and implementing of in-game marketing and fan engagement efforts, including but not limited to in-game music, entertainment, public address, video board fan engagement camera operators, etc.

• Graphic design

• Developing, recommending, and implementing marketing and promotional strategies and policies to increase awareness and attendance.

• Managing departmentâ™s daily advertising efforts on social media to generate revenue and promote attendance at athletic events.

• Managing day-to-day online and digital marketing initiatives. Collaborating to create and execute marketing programs and campaigns.

• Marketing, promoting, and assisting with athletics fundraising efforts

• Implementing ticket promotions, sales plans, advertising campaigns, and community and statewide outreach events

• Collaborating closely with internal colleagues to create highly engaging fan experiences

• Creating fan development and community outreach initiatives

• Conceptualizing content and strategy for video board use at select venues

• Managing game-day operation of any athletic event, including integration with videoboard, public address, and promotions. Includes preparation of game-day schedule of activities, pregame and halftime entertainment, developing positive game atmosphere, etc.

• Supervising the work of the Assistant Director of Marketing & Fan Engagement, including training and evaluation of employeeâ™s performance. Responsible for assigning duties, responsibilities, and specific projects.

• Responsible, in collaboration with other staff members, for fulfilling obligations to sponsors and advertisers, including media placement, merchandising, and other sponsor services. Responsible for fulfilling all sponsor-related advertising on the schoolâ™s official athletics website and social media pages.

• Maintaining constant communication with businesses and groups across campus to drive awareness of games/events and encourage attendance and participation.

• Coordinate promotional activities aimed at increasing student attendance with student groups.

• Performing other job-related duties as assigned by Senior Associate Athletic Director for Communications.

 

Minimum Qualifications

Required Education and Experience:

• Bachelorâ™s degree in marketing or equivalent combination of education and experience

• Eight (8) years of experience in marketing

 

Knowledge, Skills, and Abilities:

• Ability to multitask and work cooperatively with others.

• Knowledge of NCAA Division I intercollegiate athletics

• Exhibit strong creative, organizational and interpersonal skills

• Excellent communication skills

• Demonstrated ability to remain composed and perform effectively in high-pressure or challenging situations

• Proven ability to effectively manage and prioritize multiple tasks over sustained periods

• Demonstrated proficiency with Microsoft Office, Adobe InDesign and Adobe Photoshop

• Graphic design/illustration skills

• Competent in all digital and print marketing avenues

 

Preferred Education and Experience:

• Masterâ™s degree in Marketing, Journalism, or related major

• 5 yearsâ™ experience within an intercollege athletic department (Division I preferred) or professional sports organization

 

This position requires work beyond normal business hours, weekends, and holidays.

Salary

Commensurate with experience

Salary Range

The target base annual salary is commensurate with experience and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Tarleton State University offers a career filled with purpose and opportunity in addition to competitive wages. As part of the Tarleton family, the following benefits are also available to full time and qualifying part time employees:

Educational Benefits - employee perks that help enrich, grow, and foster career and professional development:

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  About Tarleton State University

  Tarleton’s VisionTarleton State University will be the premier comprehensive regional university in the nation, dedicated to education, service and research. It is committed to being a university of opportunity for all students and believes it has a responsibility to drive regional innovation and job creation for all graduates.About Tarleton State UniversityTarleton’s innovative and transformative approach provides more than knowledge. Through real-world experiences and effective teaching, research, scholarship and service, students gain the know-how for promising careers, no matter their field of study.Tarleton has evolved into the near-perfect model of size, academic scope and affordability. Founded in 1899 and part of The Texas A&M University System since 1917, it combines the resources of a major public institution — more than 100 undergraduate and graduate degree programs, cutting-edge academic facilities, faculty experts — with its own brand of personal attention, history and community to be a first-choice destination for students across North Texas and beyond.Students can choose to study in one of seven colleges — Agricultural and Environmental, Business Administration, Educ...ation, Graduate Studies, Health Sciences and Human Services, Liberal and Fine Arts, and Science and Technology.The primary campus is in Stephenville, which consistently ranks as one of the best small towns in America. Additional locations are in Fort Worth, Waco, Midlothian and Bryan, complemented by a fully online Global Campus.Students come to Tarleton from around the world, representing some 30 countries and nearly every state in the U.S., and leave as moral, ethical thinkers with civility and integrity who contribute meaningfully to a global society.Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer. Students may select areas of study from six colleges: Agricultural and Environmental Sciences, Business Administration, Education, Graduate Studies, Health Sciences and Human Services, Liberal and Fine Arts, and Science and Technology.More than 60 bachelor's programs and 30 graduate degrees, featuring doctoral studies in educational leadership, have led more than 13,000 students from 45 states and more than 20 foreign countries to make Tarleton State their collective choice for a college education.Tarleton's research centers are daily searching for solutions to global problems. For instance, the Texas Institute for Applied Environmental Research conducts analyses to address environmental issues facing the state and nation, while the Southwest Regional Dairy Center, using an almost $1 million grant, is working on ways to turn animal waste into a viable energy source.Tarleton's blueprints for a brighter-than-ever future include a new applied sciences building with engineering laboratory space on campus in Stephenville, a new academic building on the university's planned 80-acre Fort Worth campus near Chisolm Trail Parkway, and $24 million in upgrades and improvements to the institution's venerable Memorial Stadium.Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.

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