Manager, Marketing & Sales Analytics in Wellesley, MA for Babson College

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Manager, Marketing & Sales Analytics

Wellesley MAFull timeR0014231THE OPPORTUNITYThe Manager, Marketing Analytics supports multi-channel customer marketing programs by providing insights, analysis, and recommendations that improve marketing and conversion effectiveness. This role is responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. As a proactive, collaborative partner, this position will clearly display and articulate actionable insights to influence data-driven marketing decisions.WHAT YOU WILL DOEvaluate the effectiveness of marketing act

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