Position Number: 012372

Department: Business Services (Adm)

Employment Type: Permanent - Full-time

Months Per Year: 12

Essential Duties and Responsibilities:

• Plans, directs, creates, and produces all merchandising, marketing, and informational program plans and materials.
• Serves as the chief communicator for Business Services and the primary communication and public relations liaison to other campus departments.
• Hires, trains, and supervises staff to provide a comprehensive marketing strategy using technology, electronic, and print media.
• Develops metrics and assessment instruments (feedback systems and surveys) for the collection and analysis of data to improve and recommend marketing strategies.
• Coordinates the marketing team to plan and produce internal and external public relations materials.
• Coordinates the marketing team to develop marketing and image development for departments.
• Provides additional marketing and technical communications support as requested.
• Works closely with University Communications to ensure consistent messaging across multiple platforms and divisions.

Minimum Experience / Education:

• Bachelor's degree and
• Three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity; or
• Equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.

Preferred Education Skills and Experience:

• Marketing and communication experience within a University environment.
• Familiarity with graphic design concepts, software, and applications.
• Experience creating communication and marketing plans.
• Experience with assessment and survey methods.
• Knowledge of marketing techniques in a retail environment.

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About The University of North Carolina at Charlotte

UNC Charlotte is North Carolina's urban research institution. Our campus is located in the piedmont of North Carolina, just two hours from the mountains and three hours from the Atlantic Ocean. A large public university with a small college feel, more than 27,200 students consider UNC Charlotte’s 1,000-acre campus their home away from home.

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