JOB SUMMARY

The Marketing Manager leads and executes marketing initiatives that promote our healthcare services and products, enhance brand visibility, and drive customer engagement. This experienced and strategic thinker works with the regional marketing director, developing effective strategies in support of clinics, hospitals and medical group that help to empower consumers to live well. This position reports to the Director of Marketing for the Central Texas Region.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies and campaigns to promote healthcare services, programs, or products that are identified as priorities by the region.
• Collaborate with clinical teams and service line leaders, to align marketing efforts with business goals.
• Oversee content creation for digital and print materials, including website content, social media, email campaigns and brochures.
• Manage and optimize digital marketing initiatives including SEO, SEM, paid social, and analytics tracking, as well as ensuring a continued and robust digital presence for providers and facility locations.

·         Support system projects, including Customer Journey Teams and medical group growth efforts.

• Manage brand presence for select sponsorships that align with regional and system priorities.
• Analyze market trends, patient demographics, and competitive landscape to inform strategic decisions.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Manage relationships with external vendors, agencies, and media outlets as needed.
• Support reputation management and online presence (e.g., review sites, physician ratings, etc.).

KEY SUCCESS FACTORS
Expert knowledge

Working knowledge of AI tools, particularly Copilot

Excellent critical thinking and communication skills

Ability to intake data and develop comprehensive strategies

BENEFITS

Our competitive benefits package includes the following
- Immediate eligibility for health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1
Note: Benefits may vary based upon position type and/or level

About Baylor Scott & White Health

Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!

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