The Digital Marketing and Communications Coordinator will play a crucial role in executing CGA's marketing and communications strategies and member engagement efforts. In addition this position will support the marketing, event, education and program teams to develop and implement effective campaigns that promote CGA's mission, initiatives and achievements to various stakeholders. This position will report to the Vice President, Strategic Communications.

Responsibilities

1. Campaign Development and Management

• • Support development and execution of multi-channel campaigns for CGA's programs, events and initiatives
  • Create engaging content strategies for CGA's digital channels and events in support of the organization's mission, programs and committees
  • Manage email campaigns using Salesforce Marketing Cloud, including segmentation, automation and performance tracking
  • Coordinate the intake, scheduling, placement and tracking of digital advertising assets, ensuring alignment with sponsorship agreements and timelines

2. Digital Marketing and Content Creation

• • Design and produce marketing materials (digital and physical), graphics and visual content using Canva and other design tools
  • Maintain and update content on CGA's digital properties (including social media channels) using WordPress and other content management systems
  • Write, edit and distribute emails, web content, member communications, promotional materials and other campaign assets
  • Support influencer marketing campaigns, including managing existing creator relationships, identifying new content creators suitable for partnership and executing outreach
  • Coordinate with consultants to ensure high-quality designs, videos and collateral on deadline

3. Event and Stakeholder Communications

• • Assist in planning and executing communication strategies for CGA events such as annual conference, biannual committee meetings and additional public- or policy-driven events
  • Provide on-site support for media and social media activities during events, including influencer/content creator management
  • Assist in developing communication materials for various CGA initiatives, programs and committees
  • Develop and implement communications and marketing strategies to increase member engagement and retention, as well as supporting development of materials to recruit new members
  • Create targeted marketing communications for various member segments and stakeholder groups

4. Reporting and Analytics

• • Monitor and report on the performance of communication efforts across various channels
  • Track ROI and analyze effectiveness of marketing initiatives to optimize budget allocation and inform future outreach

Required Skills

• • Bachelor's degree in communications, marketing, digital marketing, public relations or a related field
  • Three to five years of experience in digital marketing, communications or a related role
  • Excellent written and verbal communication skills, including familiarity with AP Style
  • Strong organizational skills and attention to detail
  • Proficiency in social media design, management and content creation tools
  • Familiarity with web content management systems and basic HTML
  • Experience with email marketing campaigns and marketing automation preferred
  • Knowledge of or interest in utility damage prevention, public safety, association communications or related fields is a plus

About Common Ground Alliance

The Common Ground Alliance (CGA) is the premiere trade association focused on reducing damages to underground facilities in North America through shared responsibility among all stakeholders. The Common Ground Alliance (CGA) is a member-driven association of nearly 4,000 damage prevention professionals spanning every facet of the underground utility industry. Established in 2000, CGA is committed to saving lives and preventing damage to North American buried infrastructure by promoting effective damage prevention practices. For more information, visit www.commongroundalliance.com.

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