Marketing Communications Specialist 8247BR National Technical Institute for the Deaf NTID Communications, Marketing & Multimedia Services
Detailed Job Description Reporting to NTID's assistant vice president for communications, marketing and multimedia services, the marketing communications specialist is responsible for marketing NTID through publications, the Internet, promotional activities and other communication media for the purpose of attracting students, developing employment opportunities for students and graduates, and encouraging financial support to NTID.
The marketing communications specialist will:
Create, write, and produce quality articles, publications, Web pages, direct mail and other marketing and public relations initiatives in accordance with marketing plan; craft effective communications, identify, advise and collaborate with clients regarding communication needs and issues; provide opinions on the type of strategy to use with communication plans and gauge their potential effectiveness.
Participate in the development and implementation of NTID's marketing plan, which is designed to address communication with specific audiences, including prospective students, parents, donors, and employers; communicate program information to targeted audiences; assimilate and compose written materials to use in a variety of communication outlets; edit documents to ensure accuracy in content and form; create promotional communications including print, electronic, new media, and other collaterals of significant strategic value to implement the university's overall marketing goals and objectives.
Lead projects of increasing complexity; provide strategic direction in consultation with assistant vice president; advise faculty and staff in marketing; and assess the effectiveness of marketing activities, publications, advertising, outreach and other communications activities.
Implement specific overall NTID marketing strategies designed to communicate with target audiences and will take a lead role in planning and executing effective marketing communication strategies in at least one specific area of responsibility.
Contribute to department teams and committees, participate on NTID teams and projects.
Other duties as assigned.
Department/College Description Established by the U.S. Congress in 1965, the National Technical Institute for the Deaf is the first and largest technological college in the world for deaf and hard-of-hearing students. NTID offers associate degree programs for deaf and hard-of-hearing students and provides support and access services for deaf and hard-of-hearing students who study in the other eight colleges of RIT. NTID also offers a certificate in healthcare interpretation, bachelors degree programs in sign language interpreting, and community development and inclusive leadership, and masters degrees in healthcare interpretation and secondary education for individuals interested in teaching deaf and hard-of-hearing students. Deaf and hard-of-hearing students come from all over the United States and around the world to take advantage of the opportunities available to them at RIT/NTID.
Rochester Institute of Technology is home to leading creators, entrepreneurs, innovators and researchers. Founded in 1829, RIT enrolls 18,600 students in more than 200 career-oriented and professional programs, making it among the largest private universities in the U.S. The university is internationally recognized and ranked for academic leadership in business, computing, engineering, imaging science, liberal arts, sustainability, and fine and applied arts. RIT also offers unparalleled support services for deaf and hard-of-hearing students. The cooperative education program is one of the oldest and largest in the nation. Global partnerships include campuses in China, Croatia, Dubai and Kosovo.
Familiarity with Deaf culture and fluency in American Sign Language or ability to achieve fluency within three years
Excellent writing and editing skills
Expertise in marketing, Internet marketing and social media marketing
Intermediate to advanced Microsoft Office skills including Outlook, Word, Power Point, Excel
Strong organizational skills
Ability to work independently
Ability to prioritize and make independent decisions
Ability to establish and maintain a variety of working relationships
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 116H
How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the 'Great Colleges to Work For.' RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .
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