m partnered with an asset management firm based in the City to hire a Marketing Engagement Lead to drive customer engagement and brand loyalty. You'll spearhead strategic initiatives, develop tailored engagement strategies, and collaborate with cross-functional teams to amplify our marketing impact.
Key Responsibilities of Marketing Engagement Lead:
Strategy Development: Create and execute engagement strategies aligned with marketing goals and business objectives.
Customer Journey Optimization: Analyze customer behavior and touchpoints to craft engaging journeys that enhance retention and advocacy.
Content Strategy: Collaborate with content teams to produce compelling content across digital channels.
Campaign Management: Lead campaigns to boost engagement and conversion rates effectively.
Data Analytics: Utilize analytics tools to measure engagement effectiveness and guide data-driven decision-making.
Cross-functional Collaboration: Align engagement efforts with sales, product, and customer success teams to streamline the customer experience.
Community Building: Foster a thriving community through strategic initiatives and partnerships.
Partnership Development: Identify and nurture partnerships with influencers and organizations to broaden our reach.
Qualifications required of Marketing Engagement Lead:
Bachelor's degree in marketing, business, or related field; advanced degree preferred.
Proven marketing experience with a focus on engagement and retention.
Strong strategic thinking, analytical skills, and proficiency with marketing tools.
Excellent communication skills and ability to collaborate across teams.
Creative mindset, adaptable to a fast-paced environment.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
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