Cincinnati, Ohio
Asheville, North Carolina
Posted: 25-Nov-25
Location: Cincinnati, Ohio
Internal Number: 99913-en_US
Current UC employees must apply internally via SuccessFactors
You are invited to submit an application to be considered for one of multiple vacancies of the same position.
Next Lives at the University of Cincinnati
Founded in 1819, the University of Cincinnati ranks among the nation?s best urban public research universities. Home to more than 53,000 students, 12,000 faculty and staff, and over 350,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called ?the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $88.8 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu.
UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC?s success.
Job Overview
The Brand Multimedia Specialist plays a key role in elevating the University of Cincinnati?s reputation, recruitment, and reach through bold brand activation and compelling digital storytelling.
This role is responsible for creating scroll-stopping creative and action-driving content that amplifies UC?s brand across digital platforms. The content produced will spark awareness, fuel affinity, and drive action among various audiences?from prospective students to alumni and the broader community.
The Brand Multimedia Specialist is a creative producer, visual storyteller, and digital craftsman who brings UC?s brand to life through compelling photography, video, and motion content that drives engagement and inspires action. This role will work in close collaboration with the Executive Director of Marketing and Communications, UC?s agency of record, MarCom team members, and partners across campus.
Together, this team builds dynamic and innovative creative that inspires action, captures authentic moments that break through the noise, designs social media content that stops the endless scroll.
This role is fast-paced, collaborative, and grounded in storytelling and craft. The ideal candidate has a sharp eye, innovative mindset, and a passion for capturing moments that matter and creating content that feels as real and bold as the university it represents. The position offers a flexible hybrid work schedule with a combination of in-office and remote days.
Essential Functions
- Produce and manage brand-forward photography and videography to support high-impact, campaign-specific initiatives, ensuring alignment with UC?s visual identity and strategic goals.
- Capture ?Moments that Matter? through high-quality photo and video coverage of signature university events such as Convocation, Commencement, Homecoming, and other milestone moments.
- Lead creative content production in collaboration with the Senior Social Media Manager concepting, capturing, and editing photo and video assets for @uofcincy?s social media channels.
- Design and deliver digital-first assets including short-form videos, motion graphics, and photography for use across UC?s digital ecosystem (social media, web, email, and digital advertising).
- Develop and optimize short-form video and social media content tailored for platforms like TikTok, Instagram, YouTube, and Facebook, ensuring engagement and visibility.
- Support the Media Relations and Content teams by capturing and delivering high-quality photo and video assets that elevate news stories, blog posts, and signature content like Must Reads, ensuring every story is visually compelling and brand-forward.
- Support web experience development by creating visual assets (photos, videos, branded templates) for use in Adobe Experience Manager (AEM) and UC.edu.
- Contribute to the digital experience by partnering closely with the Digital + Social Apex Users Group, elevating UC?s user interface and digital storytelling across platforms.
- Ensure accessibility and usability compliance in all digital creative assets, maintaining WCAG standards and a user-centered design philosophy.
- Manage enterprise-level Digital Asset Manager (DAM)
- Design and execute social activations, pop-ups, and digital-first campaign moments that increase engagement and extend the UC brand to new audience spaces.
- Support data-driven creative decisions by evaluating performance metrics, monitoring KPIs, and refining visual content based on engagement, reach, and conversion analytics.
- Utilize project management tools to effectively plan, track, and collaborate with stakeholders across Marketing + Communications and key university units.
- Manage vendors, contractors, and external partners for creative needs, writing specifications and coordinating deliverables.
- Stay current with industry trends such as AI and digital engagement strategies to bring innovative ideas and approaches to the team.
- Perform related duties based on departmental need. This job description can be changed at any time.
Required Education
Bachelor's Degree
Required Experience
Three (3) years of relevant work experience in related field required
Additional Qualifications Considered
- Demonstrated proficiency in Adobe Creative Cloud, especially Photoshop, Premiere Pro, After Effects, InDesign, and Lightroom
- Experience with photo and video production, including DSLR/mirrorless cameras, audio capture, lighting, and post-production editing
- Strong portfolio showcasing digital-first creative work, including social content, short-form video, motion graphics, and photography
- Familiarity with digital asset management (DAM), organizing and delivering assets to clients and effectively utilizing metadata for search and sort
- Familiarity with content management systems (CMS), preferably Adobe Experience Manager (AEM)
- Understanding of accessibility and usability standards (e.g., WCAG), with an ability to apply these to digital media
- Experience developing branded assets and templates for cross-platform use (web, email, social, print)
- Strong storytelling instincts, with an eye for visual composition, pacing, and audience engagement
- Highly organized with experience managing creative projects using digital project management tools (e.g., Asana, Trello)
Physical Requirements/Work Environment
- Office environment/no specific unusual physical or environmental demands.
Compensation and Benefits
UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. (UC Benefits Link) Highlights include:
Comprehensive Tuition Remission
UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
Robust Retirement Plans
As a UC employee, you won?t contribute to Social Security (except Medicare). Instead, you?ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14?18% of your salary based on position.
Real Work-Life Balance
UC prioritizes work-life balance with a generous time-off policy, including:
Vacation and sick time
11 paid holidays and additional end-of-year paid time off (Winter Season Days)
6 weeks of paid parental leave for new parents
Additional Benefits Include:
- Competitive salary between $55,000 - $58,500 annually based on experience
- Comprehensive health coverage (medical, dental, vision, prescription)
- Flexible spending accounts & wellness programs
- Professional development & mentorship opportunities
To learn more about why UC is a great place to work, please visit our careers page at https://www.uc.edu/careers.html
UC is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents
Important: To apply you must create a profile and submit a complete job application through the UC applicant portal. We are unable to consider ?easy apply? applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at jobs@uc.edu.
Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.
REQ: 99913
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