Job Seekers, Welcome to Marketing Career Network
Northeastern University
Boston, Massachusetts
Northeastern University
Boston, Massachusetts
Central Michigan University
Mount Pleasant, Michigan
Central Michigan University
Mount Pleasant, Michigan
Loading... Please wait.
Details
Posted: 28-Feb-26
Location: Syracuse, New York
Type: Full-time
Internal Number: 6963301
Director of Marketing and Communications
Job #: 042618
Location Syracuse, NY
Pay Range: $101,000 - $125,000
Hours:
Standard University business hours
8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
Hours may vary based on operational needs.
Job Type: Full Time
Job Description:
The Director of Marketing and Communications leads strategic marketing efforts to enhance the colleges reputation, increase enrollment, enhance alumni and industry engagement, promote its academic programs, and showcase research outcomes. This position is crucial in positioning Falk College as a leader in higher education and research. Collaborates closely with the Universitys central communications and marketing staff to ensure messaging aligns with the Universitys overarching communication and marketing plans, content strategy, and editorial calendar, and follows University brand standards (design, language, etc.), governance (digital, social media), and brand approach. Working with and in support of the Falk College Dean, faculty, and staff. This role is responsible for the direct supervision of an assistant communications director, a web specialist, and a digital content specialist.
Education and Experience:
- Masters degree in Marketing, Communications, Public Relations, or a related field preferred.
- 8+ years in marketing and communications, with 5+ years in leadership roles.
- Proven success in higher education marketing, preferably at research-focused institutions.
Skills and Knowledge:
Key Skills:
- Strong written and verbal communication
- Leadership and team management
- Digital marketing expertise (social media, SEO, analytics)
- Experience with CRM systems and marketing automation tools
- Proficiency in content management systems and email marketing platforms
- Brand management and development
- Budget management and strategic planning
- Crisis communication and reputation management
Technical Proficiencies:
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
- Analytics tools (Google Analytics, social media insights)
- CRM systems (e.g., Salesforce, Blackbaud)
- Digital advertising platforms
- Project management tools
Additional Requirements:
- Understanding of higher education trends and research communication
- Ability to translate complex academic concepts for diverse audiences
- Willingness to work flexible hours as needed
Responsibilities:
- Develop and implement comprehensive marketing and communication strategies aligned with the colleges goals, overseeing all external and internal communications while managing brand identity.
- Plan and execute marketing campaigns for student recruitment, alumni engagement, and fundraising initiatives, analyzing data and metrics to optimize strategies and demonstrate ROI.
- Develop strategies to effectively communicate research outcomes to various stakeholders, including the academic community, industry partners, and the general public.
- Manage the marketing and communications budget while staying current with marketing trends in higher education and research communication.
- Handle crisis communication and reputation management as needed.
- Lead and manage a team of marketing and communications professionals, fostering collaboration and delegating tasks effectively.
- Collaborate with academic departments and the research office to showcase faculty and student achievements, particularly in research and innovation.
About Syracuse University:
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the Universitys 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the Universitys 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
About the Syracuse area:
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
Application Deadline:
Full Consideration By:
To apply, visit https://www.sujobopps.com/postings/112455
Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The Universitys contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Copyright 2025 Jobelephant.com Inc. All rights reserved.
Posted by the FREE value-added recruitment advertising agency
jeid-faf435b28327c24a800ea0de2692aa42
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.
https://www.mcnnetwork.org/jobs/22084032/director-of-marketing-and-communications
Loading. Please wait.